- Lead and shape the use of cutting-edge marketing analytics techniques to unlock actionable insights and strategies, setting new benchmarks for data-driven decision-making
- Deliver marketing data and analytics solutions for MMM/MTA and other marketing measurement initiatives (e.g. Media, Sponsorships, Email Marketing, Auto Shows, Product Marketing, etc.), to optimize performance and drive alignment with industry best practices
- Analyze media performance data, including impressions, clicks, conversions, and other key metrics, to assess performance across various media products, advertisers, and publisher/placement types.
- Identify areas for improvement and support marketing optimization strategies based on data analyses; translate insights into compelling narratives for executive audiences.
- Ensure agency and internal teams adhere to all data quality, governance and tagging infrastructure requirements as per guidelines set by Business Analytics
- Experience with multiple digital marketing technology stack components such as Social media analytics (Brandwatch, Sprinklr), Email marketing (Salesforce), Digital (Google Analytics, Adobe analytics), Ad server (DCM, Flashtalking), Data onboarding and activation platform (Axciom LiveRamp), and Attribution (Neustar, Analytic Partners)
- Significant experience in building future proof technology integrations with major media partners across all channels including linear, digital/programmatic, OTT, CTV, audio, OOH, social, search, etc.
- Provide guidance, options and alternatives for solutioning on relevant MarTech, CRM, analytical tools/technologies/applications to address business challenges in collaboration with stakeholders, IT, vendors and agencies
- Define and own the marketing analytics roadmap, leading the delivery of related end-to-end technical analytics solutions, aligned with overall Business Analytics strategy and Marketing business unit priorities
- Responsible for data acquisition via API, FTP, SFTP, S3, etc., ensuring development according to best practices related to authentication, encryption, and security
- Responsible for data transformation, ensuring quality development using tools such as Alteryx, Talend, Databricks, SSIS, Informatica, and/or programming languages such as SQL, Python, Spark, Scala, or R
- Responsible for data visualization, ensuring feature-rich, quality development using tools such as Tableau, PowerBI, and/or Looker
- Lead and manage a team of team members and technical contractors (Sr. Data Analysts, Data engineers, Media Agency SME and Digital analytics vendors) to gather requirements, prioritize the backlog, and deliver analytics solutions
- Implement and execute agile principles, communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders
- Coach and guide teammates, empowering them to identify, raise and resolve problems
- Engage team members across the Toyota and Lexus marketing organization to define, track, and report on marketing KPIs
- Drive business unit adoption of campaign performance reports/dashboards to provide key learnings and feedback (trends, patterns, irregularity) for the marketing teams
- Lead the implementation, adoption, and enhancements for Marketing Mix Model projects across Toyota and Lexus.
- Responsible for technical data science work in the marketing functions, including leading data scientists in the development of quantitative models used for complex decisions related to marketing ROI/impact, marketing mix, and media and digital optimization
- Leverage knowledge of statistical and artificial intelligence / machine learning techniques to ensure best practices are followed in data science projects, such as Logistic Regression, Time Series Analysis, Experimental Design, Causal Inference, Generalized Linear Models, Mixed Modeling, Text Analytics, Multivariate Statistics, Large-Scale Predictive Modeling, CHAID/decision trees, Gradient Boosted Trees, Random Forests, and Neural Networks
- Cultivate an open, hypothesis-driven, test-and-learn culture within team and business units
- Lead the design of an end-to-end solution architecture that combines one or many of cloud, AI, automation, data management, integration technologies and other multi-vendor capabilities and become marketing's trusted advisor and co-create and design innovative solutions
- Experience in marketing technology and automation, or customer data management-centric roles defining application architecture strategies and solutions, implementing marketing analytics solutions & integrations with native systems for closed loop measurement.
- Bachelor's Degree in Science, Business Analytics, MIS; or Equivalent related professional marketing/business analytics experience
- Deep experience in an analytical role in e-commerce, technology, consulting, marketing, product management, or operations research
- Deep experience in advertising technology, marketing technology, measurement, and reporting
- Expertise in data engineering, using tools such as Alteryx, Databricks, SSIS, Informatica, and programming languages such as SQL, Python, Spark, or Scala
- Expertise in dashboard development using data visualization tools such as Tableau or Power BI
- Experience with data science or artificial intelligence / machine learning involving tools or programming languages such as R, Python, Spark, SageMaker, Jupyter Notebooks, BQML, TensorFlow, etc.
- Comfortable with marketing platforms i.e. Google Marketing Platform, Facebook, Adobe Analytics, Axciom, Demand and Supply side platforms
- Experience at a Media agency in an analytics leadership role
- Experience with building analytics platforms on Cloud platforms such as Google Cloud Platform or AWS
- A work environment built on teamwork, flexibility and respect
- Professional growth and development programs to help advance your career, as well as tuition reimbursement
- Team Member Vehicle Purchase Discount
- Toyota Team Member Lease Vehicle Program (if applicable)
- Comprehensive health care and wellness plans for your entire family
- Flextime and virtual work options (if applicable)
- Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
- Paid holidays and paid time off
- Referral services related to prenatal services, adoption, child care, schools and more
- Flexible spending accounts
- Relocation assistance (if applicable)
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Toyota and Lexus Marketing Analytics Manager - Plano, United States - Toyota Motor Sales, U.S.A., Inc.
Description
OverviewWho we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for diverse, talented team members who want to Dream. Do. Grow. with us.
This position is based in Plano, TX with a hybrid mix of some in-office time and some remote work.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.
Who we're looking for
The Business Analytics (BA) team is a lean, technical, cross-functional analytics team that serves the Toyota and Lexus organizations. The Marketing Analytics team, a subset of Business Analytics, enables data-driven business decisions across advertising, marketing and digital domains of the customer journey, by delivering insights and analytics solutions that provide centralized access to data stitched together from disparate sources. The Marketing Analytics team is seeking a highly technical and qualified Toyota and Lexus Marketing Analytics Manager to support our marketing stakeholders.
What you'll be doing
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc's Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
Have a question, need assistance with your application or do you require any special accommodations? Please send an email to
