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    Manager of Analytics - Dallas, United States - Copart

    Copart
    Copart Dallas, United States

    4 weeks ago

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    Description
    Job Description

    Posted Tuesday, March 26, 2024 at 12:00 AM

    Summary:
    We are seeking a Manager of Analytics to lead Cash For Cars data-driven initiatives.

    The ideal candidate will be responsible for analyzing marketing data, developing insights, and driving strategies to optimize our marketing efforts and improve ROI.

    This role requires a blend of analytical skills, strategic thinking, and leadership abilities.

    Key Responsibilities:


    Develop and implement analytics frameworks to measure marketing performance across various channels, including digital, social media, email, and traditional advertising.

    Extract and interpret data to identify trends, patterns, and insights that inform marketing strategies.
    Collaborate with marketing, sales, and product teams to align analytics efforts with business objectives and drive data-driven decision-making.
    Design and oversee the execution of A/B testing, multivariate testing, and other experiments to optimize marketing campaigns.
    Manage the collection and integration of marketing data from multiple sources, ensuring data accuracy and consistency.
    Present complex analytical findings in a clear and concise manner to stakeholders at all levels of the organization.
    Stay abreast of industry trends, tools, and best practices in marketing analytics and data science.

    Qualifications:
    Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field

    5+ years of experience in marketing analytics or a related field, with a proven track record of driving results through data analysis.

    Strong analytical skills, with proficiency in statistical analysis, data visualization, and marketing metrics.
    Excellent communication and presentation skills.
    Proficiency in analytics tools and software (e.g., Google Analytics, Tableau, SQL).

    For 40 years, Copart has led its industry in innovation and customer service, enabling it to grow profitably in markets across the globe.

    Our success is the direct result of the skills and efforts of our talented and diverse employees. Our mindset? It's never just a "job" when your coworkers are like family - it's like coming home.

    #J-18808-Ljbffr
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