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    Analytics Enablement Manager - Dallas, United States - VML

    VML
    VML Dallas, United States

    1 week ago

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    Description

    Who We Are:

    At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

    Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

    Who We Are:

    At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

    Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

    Who we're looking for:

    The Analytics Enablement Manager will lead the team in strategic planning and tactical execution of digital measurement solutions, providing technical solutions to fulfill tracking, personalization, and analytics implementation goals. This role will balance managerial and leadership responsibilities with subject matter expertise in tracking architecture, tag management, conventions and taxonomies, and MarTech platforms including analytics and digital personalization.

    What you do:

    • Create and maintain tracking architecture, implementation of tagging, and validation of measurement techniques across client digital properties
    • Interface with clients and various stakeholders to understand business requirements and provide innovative data-driven solutions
    • Interface with development teams to assist in troubleshooting analytics related javascript
    • Author scope documentation and project resource hour estimates
    • Develop tracking architecture for digital initiatives and campaigns, producing technical specifications to provide to analytics developers and other development resources for implementation
    • Identify opportunities to integrate data collection across online and offline measures by leveraging APIs or other solutions
    • Remain current on industry changes, especially related to data privacy regulations
    • Educate clients and other colleagues on how data is collected and processed, and which data may be related to various regional data privacy concerns
    • Advise on digital media and CRM tracking based on experience with Google Marketing Platform, other DSPs, CDPs and SalesForce Marketing Cloud
    • Coordinate tag management implementation through Adobe Launch or similar tools
    • Validate tag management releases using debugging tools; experience with QA automation tools, such as ObservePoint a plus
    • Administrate tag management tool including establishing approval processes for release management

    What you need:

    • At least 5 years of experience implementing web analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Adobe Launch, Tealium)
    • Agency experience supporting multiple clients and scoping preferred
    • Web/app (Javascript, HTML, CSS) development
    • Experience working with APIs and reading vendor documentation
    • Experience authoring implementation and process documentation, such as SDRs, BRDs and milestone roadmaps
    • Experience implementing and using website personalization tools to create customer experiences and tests; SalesForce Marketing Cloud Personalization (fka Interaction Studio) preferred
    • Excellent verbal and written skills with the ability to identify and adapt to audiences of different technical levels
    • Organized, self-motivated, and detail-oriented
    • Adobe Analytics Developer and Architect certifications preferred

    At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

    VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

    When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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