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    Senior Marketing Project Manager, Content Marketing - Denver, United States - FareHarbor

    FareHarbor
    FareHarbor Denver, United States

    2 weeks ago

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    Description
    About FareHarbor

    At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more) to operate and grow.

    With over 20,000 clients across 90+ countries-we're the largest in our industry and shaping the future of travel, together.

    Our team is an 'Ohana of 700+ people around the world. We're passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

    FareHarbor Core Values:
    • Think Client First
    • We Are One 'Ohana
    • Be Curious and Learn
    • Own It.
    • Act With Integrity
    • Embrace the Challenge
    Why FareHarbor?

    Founding FareHarbor required unwavering passion. Turning a start-up into the world's leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we've helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

    And since day one, we've known that our real success lies in our people-the Ohana.

    With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work-to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

    From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can't wait to see all that's to come.

    About the Role

    Senior Marketing Project Managers on the Client Engagement and Marketing team are responsible for planning and executing marketing channels, projects and campaigns. Your assigned projects, channels or campaigns will be directly tied to department and company objectives allowing you to see the impact you have on a regular basis.

    This Senior Project Manager role will own two key channels including the website, our Content Marketing strategy and social media presence. On the FareHarbor site, you will execute on our organic strategy while collaborating with lead generation, sales, brand and product marketing to ensure our website is achieving our content and engagement goals. As the owner of our content marketing strategy, you will work to establish FareHarbor as the industry thought leader in the tour and activities industry, providing helpful content to prospects and existing clients alike.

    In this role you will work with stakeholders across many teams and levels within the organization. We are looking for someone with advanced experience in maintaining a successful B2B marketing website and growing traffic through organic search strategies.

    What you'll do here:

    Senior Marketing Project Managers are assigned specific campaigns, channels and/or projects to own. No matter the assignment, you are expected to:
    • Own the end to end execution of multiple medium to high complexity level channels, projects and/or campaign strategies
    • Define strategies for limited to medium complexity channels independently and collaborate on high complexity strategies with leaders.
    • Project manage the creation of deliverables based on the defined strategy including defining project goals and messaging, collaborating with strategy, design and content teams
    • Manage and influence stakeholders up to the Director level, work productively with VP level.
    • Report on channel specific metrics and implement strategy optimizations to improve impact.
    • Solicit customer feedback to ensure content strategy aligns with both business and client needs.
    Key Campaigns, channels and projects for this role will include:

    Website
    • Own the success of the website
    • Partner with Lead Generation, Product Marketing and other FareHarbor teams to create, monitor and optimize website content
    • Project manage the addition of new pages, sections and content on the website
    • Run A/B tests to improve website conversion rate
    Content Marketing
    • Own the end-to-end execution of our content marketing strategy on
    • Develop and oversee the execution of editorial calendar based on channel, department and business priorities
    • Collaborate with Digital Marketing Strategist, SEO, Creatives, Copywriters, other channel owners, Account Management, Sales and other internal teams to create written, webinars, videos and other deliverables as defined by the content marketing strategy.
    • Analyze web traffic and engagement to report on strategy success and to optimize future deliverables.
    • Solicit customer feedback to ensure content strategy aligns with both business and client needs.
    Social Media Marketing
    • Own the end-to-end execution of our social media marketing strategy.
    • Collaborate with Digital Marketing Strategist, Creatives, Copywriters, other channel owners, Account Management, Sales and other internal teams to develop content in line with our social marketing strategy.
    • Report on social metrics and optimize strategy to grow following and channel impact.
    Requirements:
    • 5+ years working in a digital marketing, defining campaign strategy, knowledge of various digital marketing channels and reporting systems
    • 5+ years working in a content marketing role
    • 5+ years managing projects with multiple stakeholders
    • Advanced experience with Google Analytics 4 and Google Search Console
    • Experience with content management systems such as Wordpress
    • Experience running B2B social marketing channels including Facebook, Instagram, TikTok, and Linkedin
    Benefits
    • Medical, dental + vision coverage
    • 26 vacation days, 10 sick days & 12 paid holidays per year
    • Global leave benefit
      • 22 weeks paid parental leave
      • 2 weeks paid grandparent leave
      • Extended care and bereavement leave
      • Life insurance policy
    • 401k + employer matching
    • Social hours & events and team-building
    • Educational Opportunities
    • Wellness benefits (Headspace subscription & wellness webinars)
    • Work-from-home assistance
    • Hybrid friendly
    • Paid volunteer hours
    Salary Range: $88,000-$132,000, plus 10% bonus potential

    Please note you must be authorized to work in the United States for this position.

    FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

    To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.

    Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.
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