Marketing Content Specialist - Denver, United States - Peterson

Description

Company Overview
Headquartered in Denver, CO, Peterson's LLC is a well-established educational publisher with a focus on test preparation.

Our team of 70 full-time editors, educators, developers, data scientists, and instructional designers across the globe create products and services that help individuals find, fund, and prepare for their unique educational path.

Position Overview:
Peterson's is looking for a full-time Marketing Content Specialst to join our team and boost our content strategy.

As our Marketing Content Coordinator, you will be responsible for creating appealing and persuasive content across multiple channels that drives organic traffic, member engagement, and conversion.

If you love developing creative online content and have a keen eye for detail, we'd love to meet you

Primary Responsibilities:

Content Strategy and Creation:
Contribute to the development of content marketing strategies and editorial calendars by writing compelling copy for a variety of marketing materials, including website pages, landing pages, video scripts, blog posts, social media posts, and other promotional materials as needed
Increase online traffic by contributing to the improvement of our organic visibility through keyword research and optimized content
Assist in developing and strategizing new video content to boost engagement and traffic
Work closely with organizational stakeholders to drive content messaging and storytelling for the organization's products, objectives, and outreach
Tailor relative content to different audience segments, ensuring that the message speaks to the targeted demographic
Stay up to date with marketing trends and best practices to implement current content creation

Additional Responsibilities
Research industry-related topics (combining online sources, interviews and studies)
Work with video production team to create video and multimedia content and collaborate with internal teams by incorporating feedback and revisions in order to refine content
Edit and proofread content before publishing
Create posts and assist in managing social media accounts
Ensure all-around consistency in branding (style, fonts, images and tone)
Return social messages/inquiries, if applicable
Assist in monitoring and maintaining content across all platforms keep content current

Knowledge, Skills, and Abilities
Degree in Marketing, Communications, Business, or a related field.
1-3 years of proven work experience within marketing or content writing
You must have the ability to craft compelling marketing content that drives engagement and conversion
Experience managing social media content creation and posting
Strong copywriting and editing skills
Knowledge of digital marketing channels and best practices, including social media, video marketing, basic SEO, and content distribution
Familiarity with multimedia content creation tools
The ability to maintain brand consistency in written and visual content
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
Identify needs and gaps in our content and recommend new topics based on consumer and social trends
Experience working with Content Management Systems (WordPress)

Not required, but nice to have:
portfolio of published articles, video content, social posts, or newsletters

What's in it for you?
Competitive Salary
Health, dental, and vision insurance.
401k with match
Unlimited PTO
Hybrid-working policy

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