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Marketing Manager - Myrtle Point, United States - TechDigital Corporation
Description
At Salesforce, our world-class Product Marketers create and tell inspirational stories with cutting-edge demonstrations to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement.We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain C-level, IT Director, and key buyers' mindshare.
Our Product Marketers drive the go-to-market for their product teams with unique, differentiated messaging and initiatives delivered across a range of marketing tactics.
Each PMM has the opportunity to cultivate their career within a specialized space while having a solution and platform mindset.
Our PMMs have a broad range of responsibilities which include:
presenting business cases to leadership, networking with internal stakeholders and customers, collaborating with our Product leaders and Engineers, and educating our Sales teams.
As a Service Cloud Product Marketing Manager you will develop marketing strategies that speak to the Service buyer and be responsible for the execution of those strategies.
There are opportunities to grow recently launched products, as well as market-leading solutions, to help organizations deliver a stellar customer service experience.
Here's some of what you'll be responsible for creating with our team:Content, Campaigns, Events, & Community
Partner with Product Management, Product Marketing, and Sales to evolve the global narrative and develop industry-specific messaging and positioning for the product.
Drive the production and aggregation of high fidelity materials (marketing, thought-leadership, presentations, product demos, solution guides, etc.) for all funnel stages.
Collaborate with Content Strategy to support the creation and placement of external content (webinars, blog posts, campaigns, social, etc.) to build awareness.
Go-To-Market & Sales Enablement
Enable Salesforce's global Sales and Solution Engineering teams to ensure that they are able to identify opportunities, position our product, and drive deals to close.
Manage the cadence and content of company-wide enablement series.
Partner with Solution Engineering and Product to build killer demo assets and stories that wow customers.
Leverage analytics skills to monitor pipeline & ACV across the sales segments and ensure the supporting marketing plan is aligned with the specific needs of the sales segments.
Partner with Industry marketing and sales teams to develop industry narrative, including defining customer challenges, value proposition & resulting customer benefit (i.e., be able to describe how and why a manufacturing company should consider Workforce Engagement, or health provider consider Salesforce Field Service.)
Partner with Public Relations and Analyst Relations to support future innovation and market reports.
Stakeholder Management:
build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
Required Skills & Experience
4+ years of experience in marketing, product management, or customer success at a high tech company, or similar. MBA is a plus, but not required.
Proven track record of developing compelling messaging/positioning and content for sales teams & customers
Excellent writing skills, visual slide design, organizational acumen, and attention to detail
Strong understanding of the cloud enterprise application space such as CRM software, ERP, Field Service software, or
Customer Service software and strong interest in future technologies/capabilities in that space.
Dynamic, confident personality with the ability to strategically craft and drive project execution with limited guidance amidst multiple shifting priorities and goals.
Creative thinker that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.
Hands-on ability developing content strategy and creating a range of marketing assets, including product demo videos and succinct slide pitch-decks.
Proven ability to work well cross-functionally and with customers and Customer Service Executives.
Strong collaborator with willingness & drive to help teammates to succeed with a high energy, charismatic, creative and "get it done mentality.
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