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Myrtle Point

    Email Marketing Manager - Myrtle Point, United States - HEARD

    HEARD
    HEARD Myrtle Point, United States

    3 weeks ago

    Default job background
    Description


    Heard is an all-in-one financial solution for therapists that combines software and human support to handle bookkeeping, taxes, payroll, and more.

    Our mission is to help therapists be therapists by acting as their financial back office to empower therapists to spend less time running their business and more time giving clients the help and support they need through an affordable, easy-to-use software tool with real-time human support.

    Heard is growing rapidly, and could use your expertise to help us become an industry-leading software services provider for independent mental health practitioners
    Role Overview

    We are seeking a passionate Email Marketing Manager to craft compelling email and SMS campaigns that drive real results for Heard.

    In this exciting role, you'll lead the development and execution of our email and SMS strategy, focused on growing brand awareness, nurturing leads, and driving revenue.

    You'll leverage data to create targeted campaigns (e.g., welcome series, promotional emails) that resonate with our audience and experiment with different approaches to optimize performance.

    This is more than just email marketing – you'll be making a real difference in the lives of therapists by providing valuable content and special offers.

    Join our fast-paced, mission-driven company and leave a lasting impact on the therapist community. If you're an email marketing expert who thrives on data and innovation, we want to hear from you

    Responsibilities:
    Craft high-performing email and SMS campaigns that drive acquisition, conversion, and retention


    This includes:
    welcome series, promotions, pre/post webinar series, weekly newsletter, and more
    Partner with the Head of Marketing and Director, Brand to develop email content that is visually appealing and effectively drives the goal of the communication
    Determine ways to effectively segment our subscriber base and develop personalized campaigns that drive improved engagement and conversion
    Partner with external partners on co-branded email to cross sell and/or ancillary products to our shared audiences
    Own email marketing reporting, including the analysis of open rate, click-through rates, and conversions
    Own an experiment calendar for email and SMS; develop hypothesis, conduct A/B test, and continuously improve our communication strategy
    Stay updated on the latest email marketing trends and best practices
    Ensure compliance with spam and privacy regulations (e.g., CAN-SPAM, GDPR)

    Qualifications:

    3+ years of experience in email marketing
    Proven track record of developing and implementing successful email marketing campaigns
    Strong understanding of email marketing best practices and deliverability
    Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign)
    Knowledge of HTML and CSS for email template customization and mobile optimization
    Proficiency in data analysis and reporting tools
    Excellent project management and organizational skills
    Strong communication and collaboration skills
    Excellent copywriting and editing skills
    Experience with webinar marketing and automation
    Experience developing and managing co-branded email marketing campaigns
    Knowledge of marketing automation workflows and triggers

    What You Get in Return:
    Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients
    An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together
    Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends
    Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply

    Compensation is variable and is subject to a candidate's personal qualifications and expectations.

    For candidates based in the SF Bay Area we offer the following base salary range:
    $60,000 - $80,000 per year.

    #J-18808-Ljbffr
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