- United States of America
- North Carolina
- MorrisvilleWhy Work at LenovoWe are Lenovo.
- United States of America
- North Carolina
- United States of America
- United States of America - North Carolina
- United States of America
- North Carolina
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North America Channel Marketing Specialist - Morrisville, United States - Lenovo
Description
General InformationReq # WD Career area: MarketingCountry/Region: United States of AmericaState: North CarolinaCity: MorrisvilleDate: Monday, April 8, 2024Working time: Full-timeAdditional Locations:
What You'll Do:
Work with strategic partners to plan, create and execute marketing strategies that provide meaningful return on investment, including setting targeted marketing KPI performance goals.
Drive an integrated marketing plan through our partners and amplify Lenovo's message and strategy in alignment with our go-to-market objectives.
Align with strategic alliance partners on joint Market Development Funds (MDF) investments and strategies that maximize the impact of our co-marketing partnership agreements.
Collaborate with NA marketing and sales segment leaders and WW Channel Marketing organizations to extend their integrated marketing plans through our channel partners.
Support strategic partners with relevant marketing campaign materials to drive growth aligned with business objectives.Maintain the process infrastructure to efficiently support our channel co-marketing activities.
Ensure availability of content across multiple communication channelsEnsure quality, timeliness, and brand compliance of co-marketing deliverables.
Track and report co-marketing success metrics and assess the impact of our joint marketing campaigns.
Act as a liaison between marketing and the channel business, cultivating, distilling, and sharing insights as appropriate between both teams.
Basic Requirements:
5+ years of channel marketing experience with either a vendor, reseller, or distributor in the IT sector
Preferred Requirements:
Bachelor's degree in marketing; MBA is a plus or equivalent work experience.
Knowledge of alliance MDF process strongly preferred.
Advanced proficiency in Microsoft OfficeStrong and versatile writing skills demonstrated through a broad portfolio of samples.
Experience working across various communications media.
Strong project management skills and attention to detailSelf-driven, demonstrating the ability to work independently with minimal direction, as well as the presence and poise to represent the marketing function directly to senior management.
Comfortable in fluid, rapidly changing business environments with high degree of ambiguityCollaborative, with the ability to work across complex, global organizations.
Hybrid:
This role will include work from our Morrisville, NC campus and work from home weekly.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations: