Advertising and Marketing Specialist at TWR - Cary, United States - The Gospel Coalition INC

Description

Join our team as an Advertising and Marketing Specialist, where your creativity and strategic vision will drive impactful campaigns across various platforms.

Collaborate with stakeholders like Human Resources, Mobilization and Content to execute compelling pay-per-click advertising on Google AdWords, Bing and Facebook, alongside captivating video ads on YouTube Craft engaging web articles and print/digital ads, design eye-catching display materials, and manage radio and social media promotions, including live coverage at major events.

Utilize your skills in graphic design, web applications, Google AdWords, and video editing to deliver results-driven campaigns.

This role offers a dynamic blend of creativity, strategy, and impact, making it a perfect fit for a passionate missionary looking to make a difference.

Please note:

This position is a supported/sponsored missionary role (not a direct hire opportunity), so the approved candidate would need to develop a team of partners to provide financially for their full salary and benefits.

We provide training, resources and coaching to help missionaries reach these financial support goals. To learn more about raising support, please see ourFAQs .
This role may also be fulfilled on a volunteer basis.
Job Description

Advertising and Marketing Specialist:
Cary, NC (USA) or Remote

Our Marketing and Communications team is looking for a missionary or volunteer to serve as Advertising and Marketing Specialist, using their advertising, video and graphic design skills to share the work the Lord is doing through TWR.

Responsibilities:
Pay-per-click advertising

Google AdWords campaigns with conversion tracking and analytics
Bing ads with conversion tracking and analytics
Facebook ads

Video advertising

Video ad production
YouTube ads

Web articles

Like "Engineers make great missionaries"

Print and digital advertising for:
Alumni magazine and newspapers
Mission conference brochure ads
Magazines and blogs

Display materials

Banners
Table Runners

Promos
Social media

Instagram, Facebook, LinkedIn, etc. posts
Attending and running the social media during large missions' events (CrossCon, Urbana)

Reports and ROI analytics for leadership and advertising budget management

Qualifications and Skills:
Basic graphic design skills
The ability to configure web-based applications
Some experience with Google AdWords
Basic video editing
How To Apply

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