- Conduct thorough marketing research and analysis, including competitive intelligence and customer insights, to identify trends, opportunities, and challenges for our customers
- Analyze and interpret research findings, generating data-driven insights and recommendations tailored to customers' unique business needs and objectives
- Collaborate with customers to refine their marketing strategies, including target audience, customer segmentation, and brand positioning
- Translate findings into campaign plans, content plans, or channel plans - from a data-driven perspective
- Research and analyze 3rd party data sources that can complement and enrich customers' 1st party data, to develop impactful insights and recommendations
- Monitor and analyze clients' marketing performance, providing ongoing feedback and recommendations for optimizing campaigns, plans, and strategies
- Monitor industry trends, emerging marketing technologies, and best practices to continuously improve the quality and effectiveness of the advisory and consulting services provided
- Foster strong client relationships through clear communication, proactive problem-solving, and a commitment to delivering high-quality work
- 5+ years of experience in marketing analysis, research, customer insights, or a similar role, preferably in a consulting or advisory capacity
- Preferably a Bachelor's degree in Marketing, Business, Social Sciences, or a related field; Master's degree preferred
- Strong analytical and problem-solving skills, with a demonstrated ability to generate actionable insights from complex research findings
- Proficiency in various research methodologies, both qualitative and quantitative, such as surveys, focus groups, interviews, and data analysis
- Excellent English communication and presentation skills, with the ability to effectively convey complex concepts to technical and non-technical audiences
- Strong project management skills, with a proven track record of managing multiple customers simultaneously, delivering high-quality work on time and within budget
- Knowledge of a wide range of marketing strategies, channels, and tactics, including digital, social media, content, and email marketing
- A genuine passion for helping businesses of all sizes succeed and grow through informed marketing strategies
- Comfortable working with autonomy and thriving in collaborative environments
- We're on a mission to provide marketing support to Superside customers when and where they need it most. Marketing consulting has proven market value for Superside, but it is still a relatively new service offering. This means your contribution to growing our reach and impact with Superside customers and further developing our processes and team culture, will have an extensive impact on our business. We move quickly and experiment with new ways of adding value to our new and existing customers.
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Marketing Consultant Specialist - Latham, United States - Superside
1 week ago
Description
Superside is looking for a Marketing Consultant Analyst, for the Digital Marketing Consulting team to help customers understand their performance, their market and industry and advise them through data-driven insights.
Reporting to the Manager of Marketing Consulting, success in this role will be measured by your ability to provide valuable research, analysis, insights, and recommendations to guide our customers in developing and refining their marketing strategies and plans.
As a team, we work hard and have fun doing it as we strive to build and grow a successful marketing consultant team. Nothing makes us happier than when our customers are wildly successful through their collaboration with Superside.
What You'll Do
What You'll Need To Succeed
Our biggest challenge right now
About Superside
Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.
With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
Learn more at
Diversity, Equity and Inclusion
We're an equal opportunity company. All applicants will be considered without attention to ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
