- Manage all aspects of YITTY ecommerce marketing campaigns and drive the day-to-day site execution across multiple segments of customers.
- Develop, plan, and manage all brand site communications to drive traffic, engagement, and conversion.
- Manage the team to devise and execute ongoing collection launches and collaborations, as well as all related site assets and offline collateral.
- Oversee monthly calendar of site initiatives to drive communication and react in real time to ensure our marketing stories are aligned with critical business initiatives and needs.
- Review brand marketing creative and oversee related requests to the creative team.
- Oversee team's execution of asset upload tools and CMS) to create, test, & QA different types of ecommerce collection launches.
- Partner with the Senior Director of Marketing to strategize communication across site touchpoints in order to communicate collection themes and key promotions.
- Partner closely with all Marketing functions (Acquisition, CRM, Creative, Copy, Social Media, Brand Marketing to ensure a holistic customer journey experience.
- Collaborate with Tech and Product team to drive UX and site functionality enhancements on a regular basis.
- Lead site data analysis by establishing and tracking key performance indicators, interpreting trends, and drawing conclusions to make actionable recommendations to drive sales.
- Compile, present and provide campaign hindsight to drive future plans.
- Meet online marketing team deadlines in a fast-paced environment.
- Build strong working relationships with all cross-functional partners, including global counterparts.
- Document processes and projects and appropriately communicate to the team.
- Effectively lead critical cross-functional meetings, such as project kickoffs, campaign hindsights, and KPI analysis.
- Stay abreast of competitive digital marketing trends and actively share new insights.
- Support in pushing all brand marketing assets and promotions live on
- 4+ years of professional experience within ecommerce direct marketing a must.
- Fashion/Intimate Apparel a plus in addition to experience at a digitally native brand.
- Experience leading and inspiring a team to learn, grow, and evolve into effective professionals.
- Experience working with Product (Tech) teams to implement site functionality and a thorough understanding of UX.
- Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.
- Self-motivated and takes initiative with a innovative mindset to drive new ideas and think outside of the box.
- Ability to learn and adapt quickly.
- Proven experience driving marketing campaigns with tangible results.
- Positive, can-do attitude with ability to hit the ground running.
- Unyielding desire to learn, challenge the status quo, and improve on processes
- Enthusiasm for data-driven decision-making.
- Exceptionally organized with excellent attention to detail.
- Proactive and process-driven, with ability to think ahead to full scope of projects and deliver work on time and accurately.
- Outstanding communication and collaboration.
- Hybrid Work Schedule*
- Discretionary Paid Time Off*
- Summer Fridays
- Healthcare Plans
- Calm App Subscription
- Employee Discounts
- 401K Plan
- Annual Discretionary Bonus Plan
- Equity Incentive Plan
- And More
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Marketing Manager - El Segundo, United States - Fabletics
Description
Job DescriptionYITTY is looking for a Marketing Manager.
How Do You Fit In?
YITTY is looking for a Marketing Manager to join our creative, fun and hardworking Marketing team. As an individual contributor, you would be responsible for managing the site experience as it relates to marketing campaigns and collection launches in addition to all channel strategic brand initiatives while collaborating with partners in a fast-paced environment. The ideal candidate is innovative, detail-oriented, reliable, and a stellar communicator.
This position will report to the Director of Marketing.
What you will do:
This role will be based in our El Segundo Headquarters on a hybrid schedule
Compensation & Total Rewards
At YITTY, we believe work and life should fit together We continue to build a culture of flexibility to empower you to do your best and put yourself first. Our Total Rewards Program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Yitty include:
The annual base salary range for this position is from $88,300-$103,000. Offers to candidates are expected to fall within this range and will depend on the scope and complexity of the role, work experience, subject matter expertise, work location and other relevant factors.
#LI-LD
About TechStyleOS
TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow-across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.
Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.
