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    Senior Manager, Field Marketing - San Francisco, CA, United States - Workato Inc

    Workato Inc
    Workato Inc San Francisco, CA, United States

    2 weeks ago

    Default job background
    Description

    Responsibilities

    We are seeking a highly motivated marketing professional to join our Events & Field Marketing team as the Field Marketing Manager to take the lead in expanding Workato's field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.

    Preferred location: San Francisco, New York, or Boston .

    In this role, y ou will also be responsible to:

    • Own and build the overall field marketing program for North America.
    • Ability to identify and curate unique geographically focused campaigns and activities for different cities.
    • Establish and refine repeatable processes, templates, and best practices for regional events.
    • Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
    • Partner closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
    • Collaborate closely with your Events & Field marketing team members to align on events planning and segment strategy.

    Requirements Qualifications / Experience / Technical Skills

    • At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
    • Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
    • Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
    • A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
    • Ability to travel up to 30% when travel permits
    • Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
    • Knowledge of Marketo, Salesforce, and other MarTech is preferred

    For California applicants, the pay for this role begins at $150,000 plus benefits, perks, and equity.

    #J-18808-Ljbffr
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