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    Field Marketing Manager - Minneapolis, United States - International Dairy Queen, Inc.

    International Dairy Queen, Inc.
    International Dairy Queen, Inc. Minneapolis, United States

    6 days ago

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    Description

    Job Description

    This role will be under Synergize. Synergize is the paid search arm of Saatchi & Saatchi and they are a hyper-focused agency dedicated to paid and organic search.? Our goal is to drive auto intenders down the funnel quickly from awareness to purchase to retention.? We achieve this with proven experience, first-to-market innovation, and class-leading support.

    • Review and manage the performance of Client SEM programs and plans
    • Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
    • Serve as Client liaison to SEM execution team
    • Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
    • Work with Regional Client on overall monthly and annual business goals and sales plans
    • Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
    • Share and present SEM performance details to internal staff
    • As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
    • Develop an understanding of the overall strategy, tactics and goals of SEM program
    • Become an internal and external ambassador for overall program effectiveness, success and performance
    • The Field Marketing Manager will be required to travel (25% to 50%) to their Clients market, executing meetings and maintaining regular contact with key Client personnel
    • This position will also require the knowledge, either previous or learned, of the Clients core business and overall category as a whole
    • The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
    • The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights
    • The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs

    Qualifications:
    Qualifications

    • 4+ years of relevant experience
    • Automotive Dealer and client communication experience highly preferred
    • Understanding and experience with SEM is a highly preferred
    • Advertising Agency experience is highly preferred
    • Prior experience working with Digital Advertising is a must
    • An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
    • Prior experience in retail advertising or automotive category is a plus, but not required

    Attitude:

    • Must assume a high level of enthusiasm and possess a positive, team-first attitude
    • Must be a self-starter: quick learner, intuitive, and proactive
    • Must have an outgoing and positive personality with a nothings impossible approach to daily tasks
    • Must be a team player embracing and enhancing the tone for the office and Agency culture

    Presentation/Communication

    • Ability to effectively communicate strategy and performance details to Clients
    • Ability to effectively present in front of Groups
    • Excellent written communication skills
    • Exceptional meeting preparation
    • Adept ability to provide updates and share information to all reports

    High degree of professionalism:

    • Strong focus on accuracy, attention-to-detail, and timeliness is a must
    • Must be able to respond well under pressure

    Analytic & Strategic Skills:

    • Ability to analyze data and arrive at sound conclusions
    • Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans

    Exceptional organizational and time-management skills:

    • A keen ability to prioritize workload and manage multiple tasks simultaneously
    • Ability to maintain productivity while working at a fast pace
    • Innate ability to organize logistics of core Client Groups tasks and keep things on-track and on-time is essential

    Computer Aptitude:

    • Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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