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    Marketing Manager - Minneapolis, United States - Marmon Holdings, Inc.

    Marmon Holdings, Inc.
    Marmon Holdings, Inc. Minneapolis, United States

    3 weeks ago

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    Description

    Marmon Link

    Come join a team where People make the difference As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.

    Defines, develops, and implements all marketing programs, such as: web site, direct marketing campaigns, print advertising, etc. Develops, analyzes, and manages marketing expenses. Identifies new business and revenue opportunities.

    Job Responsibilities:

    Digital Marketing: (60%)

    Digital Marketing Strategy:

    • Develop, implement, and optimize digital marketing strategies to support the Marmon Link & Marmon Renew growth plans, including email campaigns, website management, and social media platforms.
    • Plan, execute, and enhance campaigns across channels with engaging content.
    • Ensures that all marketing activities comply with relevant regulations and industry standards. Stay informed and communicate changes in regulations that may impact marketing strategies.
    Website & Social Media Leadership:
    • Oversee the effectiveness of Marmon Link & Renew company websites, ensuring content is up-to-date, user-friendly, and optimized for search engines (SEO).
    • Support website development roadmap for future improvements; identify areas for website enhancement based on performance, user feedback, competitive intel, etc.
    • Manage and expand Marmon Link & Renew's social media presence. Develop and execute social media campaigns to increase brand awareness and engagement.
    Email Marketing Execution:
    • Develop an email marketing campaign strategy; execute email campaigns to drive website traffic and online conversions, promote company initiatives.
    • Segment email lists and personalize content to maximize open rates, click-through rates, and overall campaign effectiveness.
    Analytics & Reporting:
    • Identify KPIs and metrics for measuring digital marketing success.
    • Monitor digital marketing performance using analytics tools (Google Analytics, Campaign Monitor, etc.). Prepare reports and presentations on key metrics and insights.
    Content Creation & Management: (20%)
    • Lead content creation efforts across both digital and traditional channels, including copywriting, imagery, and video production.
    • Provide creative direction for new content initiatives, ensuring brand consistency and adherence to messaging guidelines.
    Traditional Marketing: (10%)
    • Oversee traditional marketing efforts, including presentation and print materials, trade show support, and other offline initiatives, ensuring alignment with overall marketing objectives.
    • Collaborate with creative and media vendors to integrate various marketing initiatives across channels, maximizing reach and consistency.
    Other Cross-Functional Initiatives: (10%)
    • Implement platforms for transparent sharing of marketing materials and customer successes internally to address the communication gap and ensure all employees are informed and engaged.
    • Establish and execute a plan for internal communication activities to provide employees with frequent updates on marketing initiatives, customer wins and other business priorities.
    Qualifications:
    • Bachelor's degree in Marketing, Business Administration, or related field, with a minimum of 5-7 years of experience in digital marketing, traditional marketing, and content development OR 8+XY years' equivalent experience.
    • Proven track record of developing and implementing successful digital and traditional marketing strategies.
    • Experience in content development across various channels, including digital and traditional platforms.
    • Strong analytical skills with the ability to derive insights and make data-driven decisions.
    • Experience in managing creative agencies and third-party vendors, ensuring successful collaboration and project execution.
    • Proven ability to lead cross-functional projects and effectively influence others through demonstrated leadership and team management abilities.
    • Exceptional written and verbal communication skills, adept at influencing stakeholders and driving alignment.
    • Creative thinker with a passion for innovation and staying updated on industry trends.
    • Ability to travel up to 20%
    All Employees:
    • Follow established policies and procedures as outlined in Marmon Foodservice Technologies' Quality Manual and associated documents.
    • Participate in quality assurance and business improvement activities, including training and improvement projects as defined by the organization.
    • Follow safety guidelines and best practices.
    Working Conditions: Work is performed in an office and warehouse environment. The hours for this position are based on assignment with at least 40 hours a week but may vary according to special projects, deadlines, or other concerns. Training on safety and best practices will be provided. Proper safety practices must be always maintained. Temperatures in the Warehouse vary from 70 degrees to 90 degrees. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

    We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , and please be sure to include the title and the location of the position for which you are applying.
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