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    Marketing Manager - Minneapolis, United States - Cummins

    Cummins
    Cummins Minneapolis, United States

    2 weeks ago

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    Description
    Marketing Manager - GDrive and Microgrids

    Description

    Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems.

    We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about.

    We are looking for a talented Marketing Manager - GDrive and Microgrids to join our team specializing in Marketing for our Power Systems Business Segment in Minneapolis, MN.

    In this role, you will make an impact in the following ways:
    • Using broad marketing functional skills, implements the marketing strategy for an identified product line or geography. Manages multi-cultural teams to successfully achieve and exceed business goals.
    • Implements the global marketing strategy in identified product line or geography.
    • Implements medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.
    • Manages ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.
    • Leads marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals.
    • Leverages the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.
    • Translates the global brand strategy for the identified product line or geography.
    • Provides management, direction and development to a multi-cultural marketing team which may be based in several locations.
    • Manages marketing and sales systems and processes including the customer satisfaction measurement process.
    • Leverages relevant channel staff, knowledge, or processes; integrates Voice of the Customer into marketing plans.
    • Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs
    Qualifications

    To be successful in this role you will need the following:
    • Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
    • Business insight - Applying knowledge of business and the marketplace to advance the organization's goals.
    • Interpersonal savvy - Relating openly and comfortably with diverse groups of people.
    • Persuades - Using compelling arguments to gain the support and commitment of others.
    • Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
    • Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
    • Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
    • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
    • Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state (e.g. product capabilities, customer requirements, etc.); infers directional steps needed to reach desired state; making recommendations, as appropriate.
    • Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value.
    • Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.
    • Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
    Education, Licenses, Certifications
    • College, university, or equivalent degree in Marketing, Sales, Business Administration or related subject required.
    • This position may require licensing for compliance with export controls or sanctions regulations.
    Experience
    • Strong experience required, including supervisory experience.
    • Strong knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
    This role will develop and implement the Americas Gdrive and Microgrids marketing strategy and path to market, to Pave the way towards the NorthStar: PSBU strategy to Americas actions while improving profitability and revenue growth targets.
    • Lead Marketing sensing and develop strategy for identified market segments - Identify and champion new growth and product ideas and translate them into specific growth strategy and initiatives with global functions and regional sales teams
    • Increase product and channel coverage through exploring alternative networks.
    • Develop and execute strategy for Gdrive and Microgrid applications within prime segment
    • Lead cross-functional engagement and motivation to implement strategy (product planning & management, pricing, finance, marcomms, engineering), identifies barriers to success and develops solutions for smooth execution of the plan.
    • Develop and understand market trends and areas of growth potential
    • Track and drive growth initiatives for new product sales
    • Coaches, motivates, and develops extended team members whilst driving a culture of appreciation
    • Other generic marketing manager's responsibility
    Compensation and Benefits

    Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

    Base salary range: $100,000 to $150,000

    Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate's qualifications and experience, where appropriate.

    Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

    Cummins and E-verify

    At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

    Job MARKETING

    Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St

    Job Type Experienced - Exempt / Office

    Recruitment Job Type Exempt - Experienced

    Job Posting Apr 15, 2024, 3:00:00 AM

    Unposting Date Apr 23, 2024, 2:59:00 AM

    Organization Power Systems Business

    Role Category Hybrid - Potential for Partial Remote

    Relocation Package Eligible

    Req ID: 240002K9
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