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    Director, Content Marketing - Boston, United States - Snyk Ltd.

    Snyk Ltd.
    Snyk Ltd. Boston, United States

    1 week ago

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    Description


    We're looking for a Director, Content Marketing who has hands-on experience in building and leading transformations through exceptional messaging, content, and creative work.

    You'll be passionate about creating content that our prospects and customers want, sharing that content on the channels they use, and measuring the results of that content to ensure the highest return on investments.


    As the Director, Content Marketing you'll be responsible for leading a team of content marketers as a part of the Product Marketing team, against daily deadlines and ambitious goals to consistently deliver outstanding results.

    You'll become an integral partner to the Demand, Dev/SecRel, MOPS, and Product Marketing teams, driving a holistic and coordinated approach to content marketing across all product lines, channels and global geographies.


    You'll Spend Your Time:
    Pioneer groundbreaking, audience-centric editorial and content strategies to acquire new customers, expand existing customer engagement and build brand loyalty

    Leverage research and partner with Digital SEO to understand what makes audiences tick, and define content areas to expand reach

    Lead the strategy and execution of content marketing to advance Snyk's credibility and leadership in security

    Drive the expansion of Snyk segment-specific content marketing into industries, personas, compliance requirements and other market drivers

    Being player/coach building and managing a content team support the translation of product-oriented messaging and content to solution-oriented content

    Drive new and creative communications vehicles and asset types, from video to advertisements

    Collaborate cross-functionally to deliver a holistic, thematic content strategy and content plan; regularly present to marketing leadership and executive suite on results

    What You'll Need:

    10+ years of experience and related B2B, high-tech with experience in Cyber Security, and reaching security and development/devops audiences

    Minimum of 2 years in a leadership role

    Demonstrate leadership and management experience

    Demonstrate experience with strategic thinking, agency management, briefing expertise, creative concept evaluation, project management, planning and organization

    Knowledge of and experience with LLMs and other content generation technologies

    Have an entrepreneurial spirit, business acumen with a focus on business outcomes and proven ability to manage to key performance indicators

    Have an understanding of multicultural consumer trends, insights, passion points and media content consumption behaviors

    Have a passion for writing, storytelling, a eye for typos, and a lot of creativity

    #LI-SK1

    #J-18808-Ljbffr
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