- In partnership with the brand team and Content Marketing Manager, develop best in class content marketing assets as well as standards, processes, distribution maintenance, retrieval, and re-purposed content in order to manage and maintain efficiencies
- Collaborate with brand and digital teams on the content strategy that supports brand marketing initiatives across digital channels, platforms, Amazon, and retail .com partner sites and our brand website properties to increase brand awareness, engagement, sales while crafting a positive customer experience.
- Audit the beauty brands content on digital and social platforms as well as digital assets to provide a cohesive content plan and calendar to improve the digital content, SEO optimize the content that engages the target audience, and improves the customer experience.
- In partnership with Creative team, establish content marketing workflows and approvals for requesting, crafting, editing, publishing, and retiring content Write briefs for the Creative team that bring the strategy to life for our consumers with impactful assets. Work closely with Creative from conception to publication to ensure assets are on brand and in line with business objective.
- Use social media reporting data and web analytics to measure content performance, providing insights and recommendations to improve results and the customer experience.
- Curate content for a social and digital image resource library in collaboration with the Creative and Brand marketing teams.
- Conduct SEO keyword research for content marketing to monetize across digital channels and social media platforms.
- Perform content keyword research audits monthly to find opportunities, gaps, and supervise competitors strategies to continually elevate the brands content and engagement tactics to improve results.
- Develop SEO optimized content and implement it on brand website and across digital marketing channels and platforms that deliver on objectives.
- Collaborate with Retail Sales to develop and provide SEO optimized content for Amazon and other retail .com sites to ensure delivery of return on investment.
- Conduct quarterly content audits and provide opportunities to improve digital content to increase performance.
- Distribute monthly and quarterly reports across digital marketing channels for content marketing key performance indicators and provide areas for improvement to drive growth and align to brand marketing goals, objectives and key performance indicators.
- Analyze content data based on content usage to advise the content messaging strategy and ongoing content optimization improvements.
- Develop content marketing reports using Google Analytics providing content engagement, conversion and identify issues that need to be rectified.
- Extremely detail oriented with ability to manage competing deadlines and priorities.
- Solid project planning, project management and problem-solving skills.
- Excellent communication and copywriting skills in the English language.
- Solid analytical skills with the ability to solve problems and develop creative content solutions.
- Bachelors degree or certification related to communications, journalism, marketing, beauty, or fashion industry is highly desirable.
- Work experience in CPG, Beauty, or fashion industry
- 1+ years of leading social media initiatives with demonstrated success across multiple platforms (e.g., Facebook, Instagram, Twitter, Pinterest, TikTok and Snapchat).
- Experience developing and managing the development of a variety of digital content written, video and images.
- Outstanding proofreading and editing skills are required for the role.
- Microsoft Office skills (Word, Excel, PowerPoint, Outlook) and Adobe skills
- Ability to work inconsistent hours and travel 15%
- Authorized to work in the United States on a full-time basis
- At least 1 year of digital marketing experience agency and/or client side
- Hands-on experience with Google Analytics, MOZ or SEMrush preferred or other keyword research tool.
- Knowledge of SEO keyword research and the role of SEO keywords for SEO copywriting, content optimization, search marketing and social media.
- Experience using the Google Keyword Tool for SEO copywriting.
- Solid understanding of Magento and WordPress or other content management systems.
-
Marketing Specialist
3 weeks ago
Fanning Personnel Boston, United StatesA prestigious Boston based investment firm is seeking a Marketing Specialist to join their dynamic team. · The Marketing Specialist will be responsible for the development and maintenance of printed and digital marketing content to support the firm's marketing and sales efforts. ...
-
Marketing Specialist
1 day ago
Fanning/Masis Boston, United StatesMarketing Specialist · Join busy Marketing team in Boston asset management firm. Help develop and maintain digital and printed marketing content. This is more on the creative side of marketing, which works closely with the sales team and launching new products. Work on printed co ...
-
Marketing Specialist
3 weeks ago
Culture Recruitment Group Boston, United StatesMarketing Specialist · Boston · Hybrid 3days in office · $65k-$85k doe · We are delighted to partner with one of the best FS Firms in Boston to hire a Marketing Specialist to the high performing, talented marketing team · The role of Marketing Specialist encompasses a diverse set ...
-
Marketing Specialist
5 days ago
Informa Group Plc. Boston, United StatesCompany Description · We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. · Our purpose is to connect our customers to information and people that help them know more, do mo ...
-
Markets Specialist
2 weeks ago
Federal Reserve System Boston, United StatesCompany · Federal Reserve Bank of Boston · This job is eligible for a hybrid schedule with some on-site work expected. The individual is expected to reside in the 1st District unless you were given an exception. · The Federal Reserve Bank of Boston has an opening for a team-orien ...
-
Marketing Specialist
1 day ago
BrioHealth Solutions Boston, United StatesAs a Medical Device Marketing Specialist, you will play a crucial role in supporting and implementing strategic marketing initiatives to promote our company's medical devices. You will be responsible for understanding market trends, identifying target audiences, and creating impa ...
-
Markets Specialist
5 days ago
Federal Reserve Bank (NY) Boston, United StatesCompany Federal Reserve Bank of BostonThis job is eligible for a hybrid schedule with some on-site work expected. The individual is expected to reside in the 1st District unless you were given an exception. The Federal Reserve Bank of Boston has an opening for a team-oriented Mar ...
-
Markets Specialist
10 hours ago
Federal Reserve Bank (NY) Boston, United StatesCompany · Federal Reserve Bank of BostonThis job is eligible for a hybrid schedule with some on-site work expected. The individual is expected to reside in the 1st District unless you were given an exception. The Federal Reserve Bank of Boston has an opening for a team-oriented ...
-
Marketing Specialist
2 weeks ago
EF Education First Gruppe Boston, United StatesBased out of our Cambridge, MA office the Marketing Specialist is a dynamic and fast paced position which reports into the Senior Director of Marketing.Cultural Care is looking for a teammate who sits at the crossroads of marketing and sales.If you are strategic, organized and a ...
-
Marketing Specialist
3 weeks ago
EF Education First Gruppe Boston, United StatesBased out of our Cambridge, MA office the Marketing Specialist is a dynamic and fast paced position which reports into the Senior Director of Marketing.Cultural Care is looking for a teammate who sits at the crossroads of marketing and sales.If you are strategic, organized and a ...
-
Marketing Specialist
3 weeks ago
Five Star Senior Living Boston, United StatesKey ResponsibilitiesAbout the TeamWe're a team of mission-driven individuals with a hunger for purposeful innovation and making a difference in the lives of others. We keep our values of People First, Trust Matters, Moving Forward and Passion for Life at the center of what we do ...
-
Email Marketing Specialist
1 week ago
24 Seven Talent Boston, United StatesEmail Marketing Specialist · Email Marketing: · Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards · Create and deliver email campaigns to meet business objectives for customer ...
-
Sales And Marketing Specialist
1 week ago
Boston-based Photonics Firm Boston, United StatesMarketing & Sales Business Development Professional (Boston-based) · Our client is a small, well-established & innovative photonics firm is looking for a highly trained technologist (MS/PhD) to modify the organization's approach to Marketing, Sales and Business Development. · Yo ...
-
Field Marketing Specialist
1 week ago
Russell Tobin Boston, United StatesA Laboratory Analysis and Management company is looking to hire a Field Marketing Professional. · Location: Remote/ Boston, MA · Contract: 3 Months · Pay: $25-30/hourly · Summary: · This position will be responsible for tailoring global marketing communications to meet the needs ...
-
Digital Marketing Specialist
3 days ago
Sycurio. Boston, United StatesMain purpose of the jobWe are looking for a hands-on, experienced, and creative Digital Marketing Specialist to own and execute digital and social marketing programs that increase brand awareness and generate quality leads for Sycurio across all business regions. The candidate wi ...
-
Content Marketing Specialist
5 days ago
DockYard, Inc. Boston, United StatesDockYard is seeking a passionate creator to join our marketing team and lead our content development program as a · Content Marketing Specialist . · Who We Are · DockYard is a remote first, digital product consultancy. Forward-thinking teams come to us to build digital products ...
-
Oncology Marketing Specialist
3 weeks ago
EMD Serono Boston, United StatesJob Title: Oncology Marketing Specialist · Location: Hybrid (3 days onsite) Seaport area of Boston MA · Hours: M-F (First Shift) · Pay: $47.00 · 15 month contract opportunity · The Oncology Marketing Specialist within the Global Oncology Commercial Team plays a crucial rol ...
-
Digital Marketing Specialist
2 weeks ago
Pyramid Global Hospitality Boston, United StatesOverview · The Digital Marketing Specialist is responsible for executing Pyramid's e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communication. ...
-
Sr. Specialist, Marketing
3 days ago
Road Scholar Boston, United StatesWhen it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,000 people every year, there's no organization better than Road Scholar. What's our secret? Dedicated and talented staff who believe in our mission. · About the ...
-
Content Marketing Specialist
5 days ago
Overdrive Interactive Boston, United StatesOverdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in todays competitive environment. Employment at Overdrive means having the ...
Content Marketing Specialist - Boston, United States - Helen of Troy
Description
Join our Marketing Team at Helen of Troy as ourContent Marketing Specialist(hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every dayLook around your home, and you'll find us everywhere:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent
WorkLocation:Boston, MA Hybrid
What you will be doing:
Reporting to the Content Marketing Manager, the Content Marketing Specialist will assist in the implementation of integrated content marketing strategies. This digital communications role includes digital content development, SEO copywriting, and social media messaging to increase brand awareness and engagement. The Content Marketing Specialist must pay close attention to emerging social media and digital trends and be able to quickly apply takeaways and trends to the respective brands in a constantly evolving industry.
For more information about Helen of Troy, visit. You can also find us onLinkedIn,Glassdoor,Facebook,InstagramandTwitter.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer.We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar. Most of these brands rank #1 or #2 in their respective categories.
We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
#J-18808-Ljbffr
&v=024){kind=logo}
