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    Content Marketing Manager - Boston, United States - TribalVision

    TribalVision
    TribalVision Boston, United States

    Found in: Lensa US 4 C2 - 3 days ago

    Default job background
    Description
    A four-time Inc. 5000 company, TribalVision is a mid-market digital marketing agency with a unique differentiator in demand generation marketing services.

    The Company provides a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.

    TribalVision evolves beyond the traditional marketing agency because we are responsible for implementing the marketing strategy we have written.

    This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate.

    We go beyond simply connecting clients with intangible 'creative genius'-we emphasize actionable data and tangible results.

    THE OPPORTUNITY
    TribalVision is seeking a Content Marketing Manager to f

    rame the agency's content marketing offering and provide strategic and innovative solutions for unique client challenges.

    The Content Marketing Manager will be responsible for planning, developing and implementing the Client's content strategy.

    Additionally, you will be responsible for the management of the creation and production of online and offline marketing content to be used in campaign activation across channels (email, website, digital media).


    WHAT YOU'LL DO
    Support the Digital Marketing Director in framing the agency's content marketing offering and provide strategic and innovative solutions for unique client challenges
    Orchestrate digital content strategies across all online platforms. Driving traffic and engagement that translates to sales and brand promotion. Knowing which platform different kinds of content are best suited to. Designing and implementing creative marketing strategies to disseminate content.
    Develop content strategies and executions to differentiate the brand across web/digital, blogs, email, social, paid media, third-party aggregators, and more
    Oversee the content-specific recommendations and execution of search engine optimization, email campaigns, website copy, long & short-form content pieces, webinar execution, direct mail, surveys
    Leads strategy building for clients as it relates to digital marketing content, including recommended content strategies, execution, and

    deliverables
    Liaise and communicate with Project Managers and Client Services to scope and brief work to the Digital Marketing team.

    Works with Project Managers and Resource Management to define ideal client workflow for clients and projects moving through the Digital Marketing team.

    Leads client onboarding kickoff meeting to present assignments to the Digital Marketing team (for content projects) and builds relevant onboarding materials.

    Reviews and approves timeline within the strategy project plan and ensures the timeline is reasonable for resources assigned.
    Provides day-to-day coaching and oversight of digital marketing staff for their assigned accounts
    Assist with training facilitation for team members on the Digital Marketing team, and leading team

    meetings in partnership with the Digital Marketing Director
    In partnership with Digital Marketing Technical lead, defines and assigns digital marketing team to work on individual client projects based on project complexity and team member skillset
    Maintains thorough understanding of Digital Marketing industry and tactical best practices


    WHAT WE'RE LOOKING FOR
    5-7 years in the content marketing arm of a marketing-oriented role; client marketing experience required, ideally in an agency or creative setting
    Expert level grasp of SEO, brand content, lead generation, funnel optimization, and nurture strategies
    Strong writer/editor and previous experience developing B2B communications and brand copy
    Proven ability to operate as a managing editor for all brand communications, manage a brand's online presence, generate content strategy, and plan/assign/edit content
    Ability to be both hands-on developing copy for a range of communications
    Hands-on experience with HubSpot and WordPress, comfortable navigating dashboards and setting up blog posts, email campaigns, new web pages, etc
    Comfortable managing and working with a small team of freelance copywriters, designers, videographers/editors, photographers, etc
    Detail oriented and thorough, able to take projects from start to finish with ease
    Ability to meet deadlines and execute with urgency
    Passionate about content marketing strategy and execution, and excited to become a subject matter expert in regards to the brand, industry, and relevant topics
    Ability to effectively manage multiple simultaneous projects and initiatives across a full roster of clients.
    Experience with various media buying and e-commerce platforms used for supporting clients' marketing efforts
    An entrepreneurial passion for the agency, with out-of-the-box thinking and strong inspirational leadership
    Excellent analytical and organizational skills
    This role must include general expertise with a wide variety of marketing software, including

    Content management platforms
    Customer relationship management platforms
    Experience management software
    Email marketing tools
    E-commerce
    Mobile tracking software

    Do you now or in the future require visa sponsorship to continue working the United States?

    What is your salary requirement for your next opportunity?
    How many years have you worked in an agency setting?
    How many clients and/or projects have you managed at once?
    The following questions are entirely optional.


    To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data.

    This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law.

    Your voluntary cooperation would be appreciated. Learn more .

    #J-18808-Ljbffr
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