- Create content across all content formats, including articles, press releases, presentations, videos, e-books, sales tools, blogs, websites, microsites, and campaign materials
- Maintain content marketing calendar and library
- Measure content marketing performance, and have an attitude and focus on continuous improvement
- Participate in content ideation and planning for marketing campaigns focused on lead generation and thought leadership
- Have the ability to stretch beyond content creation, to serve as a solutions marketer and program execution resource
- 5+ years of content creation experience in well-established companies, preferably in cybersecurity or a related space
- Excellent skills: writing and editing, with experience working with style guides, including AP Style
- Content marketing. Relevant experience and SAAS experience
- Knowledgeof: SEO, digital marketing, and conversion optimization best practices
- Proficiency. Experience with content management systems (CMS)
- Creativity. Ability to turn technical product stories into engaging messaging/narratives/stories. Demonstrated creativity with respect to solutions messaging and storytelling via creative, interesting, engaging content
- Ability to manage in the global, high-tech market reality. You can balance competing priorities and deadlines with discipline, taking phased approaches, attention to detail, and experience operating in fast-paced environments
- Domain knowledge. Experience working for a growing, global technology company preferably in cybersecurity or adjacent markets, in B2B/B2B2C SaaS-based solutions, and working within complex channel environments including service providers
- Interpersonal acumen. Self-motivated, driven, and able to work with minimal supervision by bringing passion and a sense of ownership not just of teams and tasks - but of outcomes
- Flexibility. We're a rapidly growing and expanding company. You'll need to have some amount of startup DNA to think on your feet, see changes as possible opportunities, and be open to occasional international travel - though expected at less than 10%
- Education. Bachelor's degree in creative writing, marketing, English, communications, journalism, or similar field preferred
- Strong written and verbal communication and interpersonal skills
- Outstanding organizational, problem-solving, and multi-tasking skills
- Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities
- Self-motivated, proactive, and able to work with minimal supervision
- Passion and commitment to succeed by working hard and never giving up
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Content Marketing Creator - Boston, United States - Acronis
Description
Acronis is a world leader in cyber protection-empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Content Marketing Creator who is ready to join our mission of creating a #CyberFit future
We're looking for someone who can bring a creative "spark" to the team in advocating for our products and solutions while solving our customer's problems and challenges. As a Content Marketing Creator on our Product & Solutions Marketing team, you will work closely with the Director of Solutions and Content Marketing as a strong contributor to promote our products and solutions. You will work across a team of product, solutions, and content marketers, and be responsible for creating content targeting our service provider, corporate, and home office segments, as well as supporting our marketing campaigns. You will craft unique content about cybersecurity and collaborate with a global team of cybersecurity experts to demonstrate our thought leadership, market vision, and cybersecurity expertise.
Every member of our "A-Team" has an instrumental role and impact on the success of Acronis' innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.
WHAT YOU'LL DO
WHO WE ARE
Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment-all at a low and predictable cost.
Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in over 45 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.
Our corporate culture is focused on making a positive impact on the lives of each employee and the communities in which we live. Mutual trust, respect, personal achievement, individual leadership, and a belief that we can contribute to the world everyday are the cornerstones of the Acronis Team.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
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