- Develop and execute comprehensive and integrated marketing strategies that are extremely buzzworthy
- Create and lead the content strategy and execution
- Own partnership development, including influencer and creator strategy
- Lead and drive breakthrough activations that garner all the buzz
- Set the PR and earned media strategy and lead efforts to get the WECO story told externally
- As a critical member of the leadership team, work cross-functionally to shape the overall business strategy.
- You know how to make consumer brands *happen* and are outstanding at translating brands into meaningful tactics and activities that score measurable wins
- 10+ years of experience in brand marketing, with at least 5 years in a leadership role; experience in direct- to-consumer (D2C) is a huge plus
- You're obsessed with customer insights and using them to create an unbelievable brand experience
- You're analytical - you recognize measurement is critical to all projects and initiatives
- Expertise in brand-storytelling, content and community building across owned and earned channels
- Experience in launching community marketing strategies, including through influencer partnerships
- Demonstrated leadership skills with the ability to manage and inspire a team to achieve (and surpass) marketing objectives
- You care about improving our broken food system and want to build something big and valuable that also has a positive impact on all stakeholders, from customers to farmers to local purveyors to employees
-
Brand Marketing Coordinator
2 weeks ago
Amped-up Enterprise, Inc. Boston, United StatesAmped-up Enterprise is a marketing firm that believes in leadership and training all of our new members from the ground up to ensure our pristine clients' brand image. · We are searching for a motivated, excited Marketing Coordinator to train from the ground in all of our aspect ...
-
Director of Brand Marketing
3 weeks ago
Publicis Groupe Boston, United StatesWe are seeking a collaborative and proven Director of Brand Marketing to champion the Epsilon brand across all touchpoints. You will be a critical part of the team that guides the next stage of our brand evolution, developing and executing brand strategies, campaigns, and assets ...
-
Brand Marketing Manager
1 week ago
Chewy Boston, United StatesOur Opportunity: · Chewy is looking for a consumer-centric · Brand Marketing Manager · to join our Brand Marketing Team, in · Plantation, FL, or Boston, MA · . This role will drive brand marketing campaign development, execution, and measurement for key Chewy brand initiative ...
-
Director of Brand Marketing
1 week ago
Weco Boston, United StatesWelcome to WECO · We're the local dinner service delivering meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals and hand-delivery daily throughout the Northeast. Our mission is to bring back the ritual of dinne ...
-
Director of Brand Marketing
2 weeks ago
Weco Boston, United StatesWelcome to WECO · Were the local dinner service delivering meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals and hand-delivery daily throughout the Northeast. Our mission is to bring back the ritual of dinner ...
-
Brand Marketing Coordinator
3 weeks ago
Amped-up Enterprise, Inc. Boston, United StatesAmped-up Enterprise is a marketing firm that believes in leadership and training all of our new members from the ground up to ensure our pristine clients' brand image. · We are searching for a motivated, excited Marketing Coordinator to train from the ground in all of our aspect ...
-
Brand Marketing Manager
1 day ago
Simply Business Boston, United StatesSimply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and t ...
-
Director, Marketing, Incubation Brands
2 weeks ago
Downeast Cider House Boston, United StatesDirector, Marketing, Incubation Brands · Location: East Boston, MA (Hybrid) · The Mission of the Role: · The mission for this role is to lead portfolio diversification efforts through the creation of new brands. Under the leadership of the Director, Marketing, Incubation Brand ...
-
Brand Activation Marketing Associate
2 weeks ago
Runkeeper (ASICS Digital) Boston, United StatesWe are ASICS. And our five letters have meaning. 'Anima Sana in Corpore Sano' or a Sound Mind in a Sound Body. · We've always believed in the positive benefits of movement. And this year, we've recommitted to this founding purpose, supporting more people to experience the transfo ...
-
Marketing Manager, Brand Experience
3 weeks ago
EF Education First Gruppe Boston, United StatesEF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a mission-driven, strategic, and collaborative Marketing Manager to join our growing Brand Experience team. In this role, you will work alongside the Senior Director of Marketing to s ...
-
Vice President of Brand Marketing
3 days ago
Life is Good Boston, United StatesHello · Were glad youre here. · Weve got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. · Were innovative, focuse ...
-
Brand & Product Marketing Strategist
3 weeks ago
Aquent Boston, United StatesOverview · Placement Type: · Temporary · Salary (USD): · $60-64 per hour W-2 · Start Date: · Aquent is currently helping a well known consumer financial company find their next brand and product marketing strategist This talent will serve as a marketing product owner who will ...
-
Vice President of Brand Marketing
1 day ago
Life is Good Boston, United States PermanentHello · We're glad you're here. · We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. · We're innovative, fo ...
-
Vice President of Brand Marketing
3 weeks ago
The Life is Good Company Boston, United StatesHello · We're glad you're here. · We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. · We're innovative, focu ...
-
Brand Marketing Project Manager
3 weeks ago
Material Bank Boston, United StatesMaterial Bank is a fast-paced, high-growth technology company and created · the world's largest material marketplace for the Architecture and Design industry , providing the fastest and most powerful way to start and manage a design project. · Learn more about us at or see bel ...
-
Director, Marketing, Incubation Brands
4 days ago
Downeast Cider House Boston, United StatesThe mission for this role is to lead portfolio diversification efforts through the creation of new brands. Under the leadership of the · Director, Marketing, Incubation Brands · , this team navigates strategy, planning, and execution for all brands that live outside of our exis ...
-
Brand Activation Marketing Associate
3 weeks ago
Runkeeper (ASICS Digital) Boston, United StatesWe are ASICS. And our five letters have meaning. Anima Sana in Corpore Sano or a Sound Mind in a Sound Body. · Weve always believed in the positive benefits of movement. And this year, weve recommitted to this founding purpose, supporting more people to experience the transforma ...
-
Senior Marketing and Branding Specialist
1 week ago
The Goldman Group Boston, United StatesAbout The Goldman Group: · The Goldman Group is a premier real estate investment, development, and management company based out of Boston. Drawing on over 80 years of experience, we are involved in facilitating every stage of a property's journey—from its purchase to its develop ...
-
Brand & Social Marketing Specialist
3 days ago
Owl Labs Boston, United StatesOwl Labs is searching for a creative, quick-witted, results-driven Brand Marketing Specialist to join our Brand Marketing team, within the Owl Labs Marketing team. · Our ideal candidate for this position is excited by and passionate about content creation -- including social med ...
-
Senior Director, Corporate and Brand Marketing
3 weeks ago
Thought Industries Boston, United StatesCompany Description · Thought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transfor ...
Director of Brand Marketing - Boston, United States - WECO
3 weeks ago
Description
Welcome to WECO
We're the local dinner service delivering meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals and hand-delivery daily throughout the Northeast. Our mission is to bring back the ritual of dinnertime to millions of busy families with meals worth slowing down for.
We are proud to have been granted the Boston Business Journal's Best Places to Work Award in 2024.The WECO team is collaborative, supportive, and mission-driven. If you love food and community, and think dinnertime is worth saving, there's a place for you here
Alongside our investors, including Bessemer Venture Partners, Bluestein Ventures, Blue Hill owner David Barber, Kayak Founder Paul English, and most recently EO Ventures, we're building an omni-channel brand that marries DTC with retail to create a whole new category in the rapidly-growing ready-to-eat food space. Our test kitchen, guest chef program, and Marketplace offerings connect creators, brands, and gourmet food with families to create a community of discovery and joy. And our unique model for producing and hand-delivering food to customers daily delivers a whole new level of quality with the convenience and flexibility customers crave.
Since our launch in Boston in 2020, we have grown to cover Boston, NY, and DC, and are rapidly scaling nationwide.
What is this position?
You will have the unique opportunity to launch a breakthrough, convention-defying, category-transcending new brand in an environment where risk-taking, envelope-pushing, and troublemaking is highly prized.
This person will own all aspects of brand marketing and will shape the brand strategy. You'll be responsible for telling the story of our brand across paid, earned and owned channels. You will be comfortable pushing boundaries, taking risks, and crafting a breakthrough, convention-defying, disruptive brand strategy.
Your work will directly influence WECO's realization of our mission: to bring back dinnertime.
The ideal candidate is an expert in integrated marketing with a background in brand, consumer, and omni-channel. You've worked in big companies and startups and built brands from scratch and you are ready for a new and exciting challenge.
What you'll do:
Who you are: