- This role is based in Boston and you will be working on-site on Wednesdays and Thursdays. You will occasionally visit our workplace in Hudson, New Hampshire.
- This application is unique and will take some time. We chose the questions with intention. If you don't answer them, we'll assume you're not serious about joining the team. This is your chance to share more about yourself than a resume can convey. You may want to read all the questions before beginning your answers. Some find it helpful to compose answers in another format and paste them into the application.
- Our compensation strategy combines robust market data for companies our size and an innovative bonus program.
- Everyone who applies will get a response from a human. We know that's not the norm and that's ok.
- To drive the growth of the Life is Good business and community through effective Brand Marketing
- Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business.
- Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR
- Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels
- Oversee the development and execution of effective upper, mid and lower funnel creative assets for paid, owned and earned spaces
- Lead the team that develops and implements social media strategy across existing and emerging platforms
- Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience
- Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and non-profit commitment
- Develop, manage, and allocate the brand marketing budget in order to meet short and long-term strategic objectives
- Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience
- Conduct consumer research to identify awareness levels and insights to hone our marketing efforts
- Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good
- Partner with the leaders of our non-profit to increase awareness and relevancy of the organization
- You have demonstrated measured success leading and growing a respected brand(s)
- You have successfully led the execution of full-funnel marketing campaigns
- You have measured success leveraging social media to spark conversations and grow communities
- You have effectively used consumer research to identify insights that positively impact business metrics
- You bring 10+ years of relevant experience
- You believe in Life is Good's mission and share our passion for social impact
- You're a natural storyteller who conveys ideas clearly, concisely, and effectively
- You have left and right brain balance, adept and effective with analytics and creative
- You have a keen, well-respected creative eye and enjoy acting as an assertive brand advocate
- You are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teams
- You maintain a steady and optimistic demeanor
- The Founders and President view you as a careful shepherd of the brand
- You and your team meet your annual goals - increasing awareness/reach, community engagement, and new customer acquisition - within budget and timelines
- You are considered a cultural leader for the Brand Marketing team and Life is Good organization
- You have led a meaningful expansion of our community
- You are a go-to resource for the voice of the brand
- You are known for highly effective, collaborative relationships with your peers
-
Director of Brand Marketing
3 weeks ago
WECO Boston, United StatesWelcome to WECO · We're the local dinner service delivering meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals and hand-delivery daily throughout the Northeast. Our mission is to bring back the ritual of dinner ...
-
Brand Marketing Manager
1 week ago
Chewy Boston, United StatesOur Opportunity: · Chewy is looking for a consumer-centric · Brand Marketing Manager · to join our Brand Marketing Team, in · Plantation, FL, or Boston, MA · . This role will drive brand marketing campaign development, execution, and measurement for key Chewy brand initiative ...
-
Brand Marketing Coordinator
2 weeks ago
Amped-up Enterprise, Inc. Boston, United StatesAmped-up Enterprise is a marketing firm that believes in leadership and training all of our new members from the ground up to ensure our pristine clients' brand image. · We are searching for a motivated, excited Marketing Coordinator to train from the ground in all of our aspect ...
-
Director of Brand Marketing
1 week ago
Weco Boston, United StatesWelcome to WECO · We're the local dinner service delivering meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals and hand-delivery daily throughout the Northeast. Our mission is to bring back the ritual of dinne ...
-
Director of Brand Marketing
2 weeks ago
Weco Boston, United StatesWelcome to WECO · Were the local dinner service delivering meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals and hand-delivery daily throughout the Northeast. Our mission is to bring back the ritual of dinner ...
-
Director of Brand Marketing
3 weeks ago
Publicis Groupe Boston, United StatesWe are seeking a collaborative and proven Director of Brand Marketing to champion the Epsilon brand across all touchpoints. You will be a critical part of the team that guides the next stage of our brand evolution, developing and executing brand strategies, campaigns, and assets ...
-
Brand Marketing Coordinator
3 weeks ago
Amped-up Enterprise, Inc. Boston, United StatesAmped-up Enterprise is a marketing firm that believes in leadership and training all of our new members from the ground up to ensure our pristine clients' brand image. · We are searching for a motivated, excited Marketing Coordinator to train from the ground in all of our aspect ...
-
Brand Marketing Manager
2 days ago
Simply Business Boston, United StatesSimply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and t ...
-
Brand & Product Marketing Strategist
3 weeks ago
Aquent Boston, United StatesOverview · Placement Type: · Temporary · Salary (USD): · $60-64 per hour W-2 · Start Date: · Aquent is currently helping a well known consumer financial company find their next brand and product marketing strategist This talent will serve as a marketing product owner who will ...
-
Director, Marketing, Incubation Brands
2 weeks ago
Downeast Cider House Boston, United StatesDirector, Marketing, Incubation Brands · Location: East Boston, MA (Hybrid) · The Mission of the Role: · The mission for this role is to lead portfolio diversification efforts through the creation of new brands. Under the leadership of the Director, Marketing, Incubation Brand ...
-
Brand Activation Marketing Associate
2 weeks ago
Runkeeper (ASICS Digital) Boston, United StatesWe are ASICS. And our five letters have meaning. 'Anima Sana in Corpore Sano' or a Sound Mind in a Sound Body. · We've always believed in the positive benefits of movement. And this year, we've recommitted to this founding purpose, supporting more people to experience the transfo ...
-
Vice President of Brand Marketing
4 days ago
Life is Good Boston, United StatesHello · Were glad youre here. · Weve got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. · Were innovative, focuse ...
-
Marketing Manager, Brand Experience
3 weeks ago
EF Education First Gruppe Boston, United StatesEF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a mission-driven, strategic, and collaborative Marketing Manager to join our growing Brand Experience team. In this role, you will work alongside the Senior Director of Marketing to s ...
-
Director, Marketing, Incubation Brands
4 days ago
Downeast Cider House Boston, United StatesThe mission for this role is to lead portfolio diversification efforts through the creation of new brands. Under the leadership of the · Director, Marketing, Incubation Brands · , this team navigates strategy, planning, and execution for all brands that live outside of our exis ...
-
Brand Activation Marketing Associate
3 weeks ago
Runkeeper (ASICS Digital) Boston, United StatesWe are ASICS. And our five letters have meaning. Anima Sana in Corpore Sano or a Sound Mind in a Sound Body. · Weve always believed in the positive benefits of movement. And this year, weve recommitted to this founding purpose, supporting more people to experience the transforma ...
-
Senior Marketing and Branding Specialist
1 week ago
The Goldman Group Boston, United StatesAbout The Goldman Group: · The Goldman Group is a premier real estate investment, development, and management company based out of Boston. Drawing on over 80 years of experience, we are involved in facilitating every stage of a property's journey—from its purchase to its develop ...
-
Brand & Social Marketing Specialist
4 days ago
Owl Labs Boston, United StatesOwl Labs is searching for a creative, quick-witted, results-driven Brand Marketing Specialist to join our Brand Marketing team, within the Owl Labs Marketing team. · Our ideal candidate for this position is excited by and passionate about content creation -- including social med ...
-
Vice President of Brand Marketing
3 weeks ago
The Life is Good Company Boston, United StatesHello · We're glad you're here. · We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. · We're innovative, focu ...
-
Brand Marketing Project Manager
3 weeks ago
Material Bank Boston, United StatesMaterial Bank is a fast-paced, high-growth technology company and created · the world's largest material marketplace for the Architecture and Design industry , providing the fastest and most powerful way to start and manage a design project. · Learn more about us at or see bel ...
-
Senior Director, Corporate and Brand Marketing
3 weeks ago
Thought Industries Boston, United StatesCompany Description · Thought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transfor ...
Vice President of Brand Marketing - Boston, United States - Life is Good
Description
Hello
We're glad you're here.
We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand.
We're innovative, focused, and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing the day-to-day workload and process.
If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story.
You may be wondering why this brand leader role is open. Our current (beloved) VP of Brand Marketing is leaving for an opportunity to work her magic with a health and wellness brand. We will miss her many contributions to our growth. She's still here for a few weeks, making sure her talented team feels prepared for a new leader, and we are grateful.
IMPORTANT DETAILS
YOUR OBJECTIVE
YOUR EXPERIENCE AND QUALIFICATIONS
We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs.
You'll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.
Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.