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    Director of Marketing - Philippi, United States - Fintech News

    Fintech News
    Fintech News Philippi, United States

    1 week ago

    Default job background
    Description
    Plentina is looking for ambitious applicants that are interested to join a Startup focused on financial inclusion.
    Responsibilities

    Plentina is looking for a mission-driven director of marketing that will be responsible to lead all of the company's marketing efforts such as brand, community, and performance marketing.

    The director of marketing will lead 2-3 specialists and will be directly responsible to grow our user base by 10X in 12 months in an economic and efficient manner while building a trusted national fintech brand from scratch.

    In this cross-functional role, you'll learn a lot and will have the chance to try new things on many different channels.

    In this role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.

    The Director of Marketing will bring a founder mindset and work with minimal supervision while building a world-class marketing team.

    She/he is using a natural ability for experimentation to look for continuous opportunities to grow the Plentina customer base using channels available to him or her towards Series A user growth and revenue goals.

    The Growth Marketing Lead will report directly to the Chief Business Officer.
    Qualifications
    8-10+ years of professional experience in a consumer-focused (B2C) growth marketing, brand marketing and designing and executing digital media campaigns
    3-5+ years of experience in building a challenger brand and/or category from scratch in crowded market into national scale (e.g. millions of downloads/users)
    2-3+ years of experience in a fast-growing start-up company, preferably in the fintech or e-commerce space in SEO, digital media and growth marketing
    Built a team from the ground up and leading a high-performing team of marketers
    Proficient with Analytics and keen interest in data driven experimentation and design.

    Direct experience in building tools and optimizing campaigns and experiments that drive towards an efficient LTV/CAC ratio and communicating the funnel metrics to investors and management.


    Solid project management skills:
    ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
    Strong growth track record, with samples and results of past campaigns.
    Knowledge of data driven tools to directly measure the performance of the marketing functions of the organization and interpret the results to the management team and the board


    Some of tools are:
    Google Analytics, Canva, Adobe Suite (e.g. Photoshop),SendGrid, Hubspot, Twilio SMS, Hootsuite (or, other Social Media Management Systems)
    Outstanding written, oral and organizational ability. Experience working with remote teams and US-based remote leadership
    Bachelor's degree required, Advanced degree (MBA or Masters) a plus but not required
    Hiring organization


    Plentina is an early-stage fintech startup on a mission to serve the world's emerging middle class with access to affordable credit.

    There are 4B underbanked people in the world, most of whom are in emerging markets that lack a viable credit infrastructure.

    The team is building new approaches to unlocking creditworthiness at scale for the world's unbanked.

    Plentina was founded by two Stanford graduates that are alums of tech and finance giants including Google, NASA, Bridgewater Associates, and Charles Schwab.

    The team is a group of passionate individuals striving to unlock the Filipinos potential by providing access to finance through a collection of diverse skill sets working together to provide customers value.

    #J-18808-Ljbffr

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