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    Director Of Demand Generation - Jackson, United States - Interface

    Interface
    Interface Jackson, United States

    1 week ago

    Default job background
    Description
    What You Will Do

    Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.


    Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals.

    Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads.

    Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.

    Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed.


    Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

    Oversee the marketing technology infrastructure and technology roadmap.

    Analyze data to prove ROI and manage dashboards/reports to track campaign success.

    What You Will Bring

    Minimum 6+ years of experience running demand generation programs for B2B SaaS business focused on the US Market

    8+ years of experience in B2B Demand Generation


    Hands-on experience in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent.

    Proven ability to execute day-to-day without the need for consultants and contractors.

    Highly motivated individual who is readily adaptable to changing market and organisational requirements in a startup.

    Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.

    Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot

    Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach

    Excellent written and verbal communication skills

    Preferably worked in a startup of

    Compensation

    Compensation is expected to be between $180,000 - $200,000. Exact compensation may vary based on skills and location.

    What We Offer

    Remote First Policy

    Medical/Dental/Vision Insurance

    PTO & Holidays

    Life Insurance

    #J-18808-Ljbffr
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