Director of Demand Generation - Jackson, United States - Vitable, Inc.

Description

At Vitable Health, our team of engineers, clinicians, and operators are building a delightful and affordable primary care benefit designed specifically for the 80 million Americans who are uninsured or under-insured.

We built Vitable because healthcare is complex and expensive, but everyone needs it. Our vertically integrated primary care program is delivered through a network of nurse practitioners via virtual or in-home visits. We designed our plan to make high-quality concierge care accessible to everyone.

We're growing quickly and are well-capitalized from world-class investors like YCombinator, Softbank, and First Round Capital along with incredible founders and operators with experience building and funding unicorns like Michael Seibel (YC, Twitch), Immad Akhund (Mercury), Allison Pickens (Gainsight), Jack Altman (Lattice), Dan Folkman (GoPuff) and others.

We're looking for passionate and dedicated team members to join Vitable and help us deliver care to more members
The Role

As Director of Demand Generation at Vitable, you will build a multi-channel lead generation engine and B2B content strategy that positions Vitable as the thought leader within our target market.

This position will report to the Head of Marketing – designing and executing multi-touch lead gen campaigns that drive sales-qualified opportunities (SQOs).

The ideal candidate is data-obsessed, customer-centric, and willing to roll up their sleeves to get things done.

Responsibilities:
Work closely with the marketing and sales team to own direct sales revenue growth
Develop and manage a B2B lead-generation engine that directly impacts pipeline growth
Build and execute a long-term content strategy that positions Vitable as the thought leader in health benefits and ACA compliance
Test and identify contents and lead magnets that can drive predictable pipeline activity
Generate target lists for direct sales efforts by aggregating databases within the key target segments
Manage all inbound and outbound demand generation channels and their content - including webinars, podcasts, whitepapers, and blogs
Improve reporting related to demand generation programs to measure effectiveness and performance
Optimize marketing automation to nurture leads better while increasing conversion rates and improving the integrity of the overall database
Work with internal and external teams to ensure that inbound traffic converts into leads
Qualifications
At least 5 years of demonstrable experience directly impacting revenue growth by building a lead gen engine
A creative and strategic thinker capable of connecting the dots and tying their action to overall company goals
Expertise in content strategy, organic growth, and digital marketing – including SEO, lead magnets, lead nurturing, list management, segmentation, and retargeting
Experience working in health benefits space or selling to small businesses a plus
Strong analytical skills to set measurable goals and evaluate campaign effectiveness
Deep understanding of funnel optimization
In-depth knowledge of CRM and marketing automation systems. Familiarity with Hubspot is a strong asset
Self-motivated and extremely resourceful in driving projects forward
Full Medical, Dental, and Vision coverage
Access to Vitable's Primary Care Benefit (in supported areas)
A generous equity plan
Unlimited PTO
Macbook and any other hardware you need to get your job done
Mentorship program through First Round Capital
Fun, creative, and collaborative work environment
Why Vitable?
You believe healthcare should be simple, accessible, and delightful for everyone.
You want to join an incredibly ambitious team to build the #1 company in healthcare for hourly waged employees.
You love working at a super fast cadence with a great team, and having fun while doing it
Benefits (medical/dental/vision insurance, Unlimited PTO, WFH stipend, mentorship opportunities through First Round Capital, team kickoffs and offsites, etc.)
We're remote-first with a national team

Vitable does not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We're committed to hiring the best team possible and value differences and diverse perspectives. Join us
Do you have experience building and scaling lead gen engine that made a significant impact on revenue?

• Do you have experience leading content strategy for a brand?
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Vitable Health's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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