Director of Demand Generation - Jackson, United States - Dna Capital
Description
Vitable Overview
At Vitable Health, our team of engineers, clinicians, and operators are building a delightful and affordable primary care benefit designed specifically for the 80 million Americans who are uninsured or under-insured.
We're growing quickly and are well-capitalized from world-class investors like YCombinator, Softbank, and First Round Capital along with incredible founders and operators with experience building and funding unicorns like Michael Seibel (YC, Twitch), Immad Akhund (Mercury), Allison Pickens (Gainsight), Jack Altman (Lattice), Dan Folkman (GoPuff) and others.
The Role
As Director of Demand Generation at Vitable, you will build a multi-channel lead generation engine and B2B content strategy that positions Vitable as the thought leader within our target market.
This position will report to the Head of Marketing – designing and executing multi-touch lead gen campaigns that drive sales-qualified opportunities (SQOs).
The ideal candidate is data-obsessed, customer-centric, and willing to roll up their sleeves to get things done.Responsibilities:
Work closely with the marketing and sales team to own direct sales revenue growth
Develop and manage a B2B lead-generation engine that directly impacts pipeline growth
Build and execute a long-term content strategy that positions Vitable as the thought leader in health benefits and ACA compliance
Test and identify contents and lead magnets that can drive predictable pipeline activity
Generate target lists for direct sales efforts by aggregating databases within the key target segments
Manage all inbound and outbound demand generation channels and their content - including webinars, podcasts, whitepapers, and blogs
Improve reporting related to demand generation programs to measure effectiveness and performance
Optimize marketing automation to nurture leads better while increasing conversion rates and improving the integrity of the overall database
Work with internal and external teams to ensure that inbound traffic converts into leads
Qualifications
At least 5 years of demonstrable experience directly impacting revenue growth by building a lead gen engine
A creative and strategic thinker capable of connecting the dots and tying their action to overall company goals
Expertise in content strategy, organic growth, and digital marketing – including SEO, lead magnets, lead nurturing, list management, segmentation, and retargeting
Experience working in health benefits space or selling to small businesses a plus
Strong analytical skills to set measurable goals and evaluate campaign effectiveness
Deep understanding of funnel optimization
In-depth knowledge of CRM and marketing automation systems. Familiarity with Hubspot is a strong asset
Self-motivated and extremely resourceful in driving projects forward
Benefits
Full Medical, Dental, and Vision coverage
Access to Vitable's Primary Care Benefit (in supported areas)
A generous equity plan
Unlimited PTO
Macbook and any other hardware you need to get your job done
Mentorship program through First Round Capital
Fun, creative, and collaborative work environment
Why Vitable?
You believe healthcare should be simple, accessible, and delightful for everyone.
You want to join an incredibly ambitious team to build the #1 company in healthcare for hourly waged employees.
You love working at a super fast cadence with a great team, and having fun while doing it
Benefits (medical/dental/vision insurance, Unlimited PTO, WFH stipend, mentorship opportunities through First Round Capital, team kickoffs and offsites, etc.)
We're remote-first with a national team
Vitable does not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law.
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