- Lead Heartland's day-to-day social media storytelling and strategy including producing, editing, and sharing innovative and appealing content, visual assets, and advertising on all platforms.
- Design, plan, execute, and maintain all digital marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Use social media analytics and research to track key metrics and performance, prepare reports, and make data-driven decisions to increase growth and new audience outreach.
- Communicate the status of the digital marketing initiatives clearly and effectively to all stakeholders. Monitor program performance to ensure campaign effectiveness, identifying areas of concern and optimizing as needed.
- Provide thought leadership, identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages, brainstorm new and creative ideas, optimize the user experience to propel growth strategies.
- Be up to date with the latest digital technologies and social media trends with excellent communication skills and be able to express our company's views creatively.
- Maintain and safeguard brand voice and message strategy across networks.
- Serve as key social media contact during real-time and/or critical, unplanned events. Provide instantaneous intelligence as an issue is spreading and evolving on social media.
- Exhibits exemplary attendance and punctuality.
- Complies with company policies and procedures.
- Perform other duties as assigned.
- Bachelor's degree in business, Marketing, or related field required; Masters's degree preferred.
- 3-5 years of dedicated professional social media experience.
- Skilled in Adobe Creative Cloud, with specific experience in Photoshop, InDesign, Illustrator, and Premiere Pro
- Excellent knowledge of digital media practices, tools, applications, and software including, but not limited to, social media platforms and content management systems
- Excellent writing, editing, research, and analytical skills with proven online engagement.
- In-depth knowledge of current social media landscape, trends, tools and analytics.
- High level of technical proficiency and willingness to learn and adapt new technologies.
- Eye for design, ability to create and repurpose graphics independently within brand standards and experience working with visual and graphic designers.
- Knowledge of principles and methods for showing, promoting, and selling products or services.
- Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Knowledge of website analytic tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Utilize media production, communication, and dissemination techniques and methods, critical and creative thinker and problem solver.
- Detail-oriented with strong interpersonal skills.
- Proven ability to respond quickly to changing priorities and deliver high-quality work under deadline
- Display excellent judgement while operating in a flexible and professional manner
- Interest in working collaboratively in a team environment
- Enthusiasm to take on other duties as assigned
- Ability to stay up to date with the latest trends and best practices in online marketing and measurement.
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Marketing Manager - Lenexa, United States - Heartland Logistics Group, LLC
Description
JOB SUMMARY
This is a Hybrid role in Lenexa, KS.
The Digital Marketing Manager will lead day to day digital marketing initiatives supporting Heartland's focus on the digital customer experience and working in collaboration with the leadership team to develop and execute digital campaigns and web solutions aligned with business goals and objectives.
This role will lead planning, execution and analysis of marketing and communications strategies for specific digital channels (.com, email, social media).
The successful candidate will be responsible for developing, initiating, creating and overseeing strategic digital marketing campaigns and web initiatives as well as spearheading proactive digital advertising, marketing and web solutions with a goal of increasing overall brand awareness and advancement.
ESSENTIAL DUTIES, FUNCTIONS, AND RESPONSIBILITIESSUPERVISORY RESPONSIBILITIES AND INTERACTIONS WITH OTHERS
This position has no supervisory responsibilities. The Digital Marketing Manager will be expected to frequently interact with co-workers, clients, supervisors, and individuals throughout the workday.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is frequently required to sit, talk, hear, and see using close- or distance-vision, and use their hands to touch, grasp, or type.
The employee may occasionally be required to reach with their hands and arms, walk, and lift or move objects up to 20 pounds.
Hand-eye coordination is necessary to operate computers and various pieces of office equipment.DISCLOSURE AND ACKNOWLEDGEMENT
This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.
The responsibilities, tasks, and duties may differ from those outlined in the job description and other duties, as assigned, may be required.
This document does not create an employment contract. Employees are employed on an "at-will" basis and may be terminated at any time.Consistent with all federal and state disability laws, Heartland Logistics will provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause a direct threat to this individual or others in the workplace and the threat cannot be eliminated by reasonable accommodation or cause undue hardship to the organization.
Heartland Logistics provides equal employment opportunities to all applicants.It is the policy of Heartland Logistics not to discriminate or allow the harassment of employees or applicants on the basis of sex, sexual orientation, gender identity, race, age, color, religion, national origin, physical or mental disability, and/or protected veteran status with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job.
Heartland Logistics will continue to take affirmative action to employ and advance in employment women, minorities, individuals with disabilities, and protected veterans and to treat qualified individuals without discrimination in all employment practices.
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