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    Sr. Manager of Shopper Marketing - Irving, United States - Cacique Foods LLC

    Cacique Foods LLC
    Cacique Foods LLC Irving, United States

    2 days ago

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    Description
    Sr. Manager of Shopper Marketing & Omnichannel

    Cacique holds the top position as the leading brand of authentic Mexican-style cheeses, cremas, chorizos, and salsas in the United States.

    With over 13 years of continuous revenue growth and a strong presence among the Hispanic community nationwide, Cacique is well-positioned for ongoing expansion.

    Established in 1973, Cacique is guided by the fundamental values of Family, Quality, Integrity, and Authenticity, which serve as the cornerstone of our achievements and organizational culture.

    We seek to recruit individuals who not only resonate with these values but also embody traits such as innovation, resourcefulness, determination, and a drive for change.

    As a dedicated family-owned enterprise, Cacique provides a fulfilling environment for personal and professional development.

    Exciting Opportunity:


    We are assembling a dynamic team of consumer-focused marketers dedicated to driving strategic initiatives for America's primary Hispanic perishables brand.

    In this collaborative role, you will spearhead shopper/trade marketing programs, manage retailer media platforms, and oversee field marketing efforts.

    Your role will involve leading omnichannel shopper marketing strategies to enhance brand awareness, foster growth, and cultivate customer loyalty while optimizing brand visibility and ROI across diverse retail channels.

    You will also be responsible for crafting and executing the annual Shopper & Omnichannel calendar and budget, ensuring alignment with Cacique's overall objectives.

    This hybrid position, with a mix of on-site and remote work, is based in Dallas, Texas.

    Key Responsibilities:


    Direct the Shopper Marketing initiatives for Cacique, focusing on shopper insights, goal setting, and implementing marketing strategies to achieve business objectives.

    Serve as a bridge between the Sales and Brand Teams to identify opportunities for business growth and support strategic priorities.

    Expertise in the evolving realm of eComm/Digital Shopper Marketing, influencing cross-functional teams on policies, guidelines, processes, and best practices.

    Oversee agency and vendor management, including strategy evaluation, creative input, and communication with key stakeholders. Areas covered include National Coupons, Independent Hispanic Stores, Sponsored Search, and Merch Store.
    Lead the development and sharing of program evaluations, emphasizing measurement and analysis. Demonstrate the capacity to fine-tune future programs for enhanced results through a test and learn approach.
    Efficiently manage the national Cacique Shopper Marketing budget, ensuring optimal allocation of resources for maximum impact.

    Desired Skills:
    Excellent collaboration and communication skills are essential for success in this role.
    A strong team player with leadership abilities and a winning mindset.
    Solid grasp of analytics, digital/e-commerce, and omni-commerce concepts.
    Financial acumen related to budget management, ROI assessment, and budget optimization.
    Strategic thinker with exceptional communication skills and proficiency in storytelling.
    Background in Sales & Marketing, with a focus on marketing and shopper communications.
    Meticulous attention to detail with a commitment to follow-through.
    Adaptability to change and comfortable operating in ambiguous situations.

    Requirements:
    Bachelor's degree or equivalent experience; MBA is a plus but not mandatory.
    Minimum of 5 years of experience in Shopper Marketing.
    Experience with leading CPG Food Big Brands (e.g., Kroger, Walmart, Costco, HEB, etc).

    Travel:
    up to 25%
    At Cacique, eligible employees enjoy a comprehensive benefits package that includes medical, dental, vision, life insurance, short-term disability, paid time off, 401k matching, and more

    We are committed to providing an inclusive workplace and do not discriminate based on various factors including race, gender, age, national origin, religion, sexual orientation, veteran status, disability, or any other protected class.

    All personal information collected during the job application process is handled in accordance with industry standards, best practices, and applicable privacy regulations.

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