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    Associate Manager, Omni Shopper Marketing - Irving, United States - Avocados From Mexico

    Avocados From Mexico
    Avocados From Mexico Irving, United States

    1 week ago

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    Description
    Job Description

    Job Description

    At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results.

    Avocados From Mexico is looking to hire a dynamic Associate Omni Shopper Marketing Manager that will help build brand equity, accelerate avocado demand, and transform the avocado category.

    The Associate Omni Shopper Marketing Manager is responsible for supporting the development and execution of best-in-class omni-channel shopper marketing campaigns and account-specific programming.

    The ideal candidate possesses exceptional attention to detail and has a thirst for innovation that will help AFM turn the ordinary path-to-purchase to an extraordinary shopper journey to drive conversion and loyalty at both the physical and digital shelves.

    This includes cross-functional collaboration, shopper digital/social activation support, development of key shopper elements, thematic packaging designs, and post-analysis of promotional programs.

    Responsibilities
    Responsibilities and essential job functions include but not limited to the following:
    Manage development and execution of national omni-channel Shopper Marketing campaigns and key retail/account-specific programs and initiatives that build brand equity and drive positive business results along the path to purchase
    Lead activation and implementation of sales/marketing materials (i.e. brochures, sell sheets), in-store signage/displays, trade media ads, digital/social and e-commerce / retail media tactics print & digital coupons

    redemptions/analysis,

    consumer sweepstakes, retailer mailers, etc.
    Partners with the Digital and Media teams to activate digital campaigns that drive engagement & purchase
    Support manager in new fiscal/annual planning process, presentation development, innovation generation, sharing of best practices, and provide timely follow-ups
    Partner with Trade Marketing, cross-functional teams and external agencies on creative development and implementation of marketing activations (i.e. displays, signage, coupons, etc.)
    Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of shopper marketing elements aligned with goals and objectives throughout fiscal year
    Support day-to-day management of key agency partners and vendors to ensure high quality deliverables
    Collaborating with Research & Analytics to conduct post-analysis of program results and translate learnings into actionable recommendations
    Responsible for budget

    management/tracking,

    PO generation and ensure proper reconciliation with Finance
    Manage team updates for internal and external monthly reporting
    Supports negotiations and management of partner and vendor contract agreements
    Performs additional duties or special projects as assigned
    Skills/Qualifications

    Proactive self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
    Strong project management, time management and organization skills with attention to detail (experience with project management platforms and tools such as a plus)
    Outstanding communication (written & oral) skills with strong ability to influence and collaborate across functions
    Solution-oriented with the ability to find creative solutions and can think innovatively
    Strong ability to influence and build relationships
    Proven ability to demonstrate analytical thinking and data-driven decision making
    Drive future-focused innovative thinking by staying informed of emerging trends, shopper insights, and technologies to identify new go-to-market opportunities that move the needle
    Strong proficiency in Excel and PowerPoint
    Strong budget management expertise
    Proficiency in coupon management and knowledge of key

    vehicles/technologies
    Bilingual (English/Spanish) a plus
    Education/Experience

    Requirements

    Bachelor's Degree required and in related field preferred (Business, Marketing, Advertising, etc.)
    Minimum 2-4 years of experience in marketing, shopper marketing, consumer brand marketing, promotion activation and/or project management either with an agency, supplier or client company
    Experience in CPG or CPG accounts/brands a plus

    #J-18808-Ljbffr
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