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    Associate Shopper Marketing Manager - Plano, United States - PepsiCo

    PepsiCo
    PepsiCo Plano, United States

    4 weeks ago

    PepsiCo background
    Description

    **Associate Shopper Marketing Manager (Walmart)**

    CAROUSEL_PARAGRAPH

    Plano, Texas

    Marketing

    264124BR

    ** Share Job**

    ** Job Description**

    **Auto req ID:** 264124BR

    ****Job Description****

    PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

    We are PepsiCo. We are game changers, mountain movers and history makers. We are a diverse group, spread across the globe united by a shared set of values and goals. Thats why we Perform with Purpose. Together, we blaze new trails, succeed, celebrate and never settle for second best. At PepsiCo, were committed to performing well both as individuals and in teams to strengthen the company.

    There is no better place for a marketer to join the PepsiCo team than on our Walmart, Inc Marketing team where you will have the opportunity to work on PepsiCos full portfolio of brands at our largest customer. This position will be responsible for creating and executing world-class performance and shopper marketing campaigns, creating best-in-class new products, and delivering sales results.

    We are seeking a creative, dynamic, results-oriented Marketing Associate Manager who thrives in a fast-paced environment to join the team in an exciting new developmental role that will provide exposure to our full portfolio of winning brands, senior PepsiCo marketing leaders, and senior-level customer leaders. This commercial and performance marketing experience will develop and showcase the ability to strategically evaluate business opportunities, develop deep consumer and shopper empathy, and closely partner with sales and category leadership to bring opportunities to market to positively impact brand equity, sales and profitability.

    This role is customer-facing and enables the employee to gain invaluable perspective on Walmart Inc.s strategic and business priorities.

    This role drives PepsiCo (PEP) growth by engaging and converting the shopper by:

    Translating insights into integrated omnichannel programs, including media-to-shelf, portfolio and customer programs that engage and convert the shopper

    Developing and partnering with the sales team to sell-in marketing programs that integrate equity and customer strategy to deliver best in class programming

    Supporting Walmart, Inc. Joint Business Planning & Strategic Engagement Sessions

    **Accountabilities:**

    Oversee development and execution of key seasonal programming windows including Super Bowl, Summer, Fall Kickoff and Holiday

    Translate brand strategy into winning shopper engagement programs including digital media activation programs and plans; lead agency briefings; and manage all aspects of program development and execution

    Actively collaborate with Brand Teams, Customer Teams, Sales, Finance, Insights, Category Leadership, Operations and other functional leads to support portfolio program execution

    Manage the innovation commercialization process for our Snacks portfolio.

    Work directly with the Marketing VP on strategic projects and initiatives

    **Critical Wiring:

    Internal:**

    Shopper Insights, Brand Teams and Customer Sales

    Category and Customer Leadership

    Brand Leads

    Finance & Category Management

    **External:**

    Lead and manage agency relationships and Brand program budgets

    Collaborate with customer leads through the annual planning process to identify and develop promotion, packaging and product offerings to enable growth

    COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.

    ***The position is open to Purchase, Plano, Chicago, or Rogers*** ****Qualifications/Requirements****

    Minimum qualification: Undergraduate Degree or equivalent work experience

    Preferred: MBA with a concentration in Marketing

    **Skills/Capabilities:**

    Ability to analyze relevant data, insights and information to identify opportunities and develop strategies and plans to address.

    Ability to effectively lead, collaborate, communicate and influence in a matrix environment.

    Ability to effectively manage multiple agendas and develop the appropriate strategies and plans.

    Demonstrated ability to develop and cultivate relationships.

    Strong creative thinking and problem-solving skills.

    Strong Project Management skills; Able to manage competing priorities and multiple projects simultaneously

    Strong analytical ability.

    Must demonstrate professional maturity ability to manage up/down, strong interpersonal & communication skills for interaction with internal/external senior leaders

    Advanced PowerPoint and Excel skills

    **Preferred Qualifications:**

    MBA with a concentration in Marketing

    Prior marketing experience within consumer-packaged goods

    **Relocation Eligible:** Eligible for Standard Relocation

    **Job Type:** Regular

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

    PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

    Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections , commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

    If you'd like more information about your EEO rights as an applicant under the law, please download the available & documents. View

    Please view our Anonymized data is stored for redirects to the career site tracking successful searches leading to job applications in effort to measure effectiveness of partners in sourcing job candidates and job searches. We request use of anonymized data to improve your experience on our site.

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