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Technical SEO Analyst - Atlanta, United States - Home Depot
Description
Position Purpose:
As a Search Analyst (SEO) at The Home Depot, you will provide the key building blocks for the entire organic search marketing team.
A Search Analyst will provide keyword research, reporting and insights to enable The online teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion.
It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the categories you oversee.
The role will work across multiple marketing, creative and IT teams, so planning and execution in a fast paced environment is critical.
As a Search Analyst, you will:
Key Responsibilities:
25% Monitors campaign performance and executes daily operations
20% Writes and edits on-page and off-page content in bulk
35% Researches and analyzed trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
20% Manages technical projects via Excel
Direct Manager/Direct Reports:
The position reports to a Search Account Manager
This position has 0 Direct Reports
Travel Requirements:
Typically requires overnight travel less than 10% of the time.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
No travel required
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Intermediate capabilities with Microsoft Excel required
Strong editorial skills:
a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style
A steadfast passion for SEO and internet marketing
Preferred Qualifications:
In-depth knowledge of current and developing SEO trends and best practices
Basic understanding of HTML/CSS
Basic understanding of content marketing:
target audiences, keywords, linking, anchor text, success measurement & reporting
E-commerce knowledge and experience a plus
Prior analytics and data analysis exposure is a plus
Exemplary written and oral communication skills
Strong interpersonal skills; ability to work well with others
Experience using SEO and business-related tools including: Omniture/Adobe, SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools
Prior analytics and data analysis exposure is a plus
Multi-channel marketing and/or ecommerce experience is a plus
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
No additional education
Minimum Years of Work Experience:
2
Preferred Years of Work Experience:
No additional years of experience
Minimum Leadership Experience:
None
Preferred Leadership Experience:
None
Certifications:
None
Competencies:
Action Oriented
Collaborates
Communicates Effectively
Customer Focus
Drives Results
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
