- Manage client relationships and coordinate ongoing projects with clients.
- Evaluate and implement improvements in digital strategy.
- Research the latest digital tools and interactive trends.
- SEO Management
- SEO auditing
- In-depth keyword research
- Studying traffic and analytics
- Split-testing similar pages
- Building natural backlinks
- Analyzing the client's competitors
- Maximizing local search exposure
- Developing strong calls to action
- Working with writers and designers
- Creating effective ranking strategies
- Researching the latest SEO practices
- Email Management
- Running email marketing campaigns end-to-end.
- Managing email databases and creating newsletters.
- Identify and offer attractive email marketing solutions that will minimize unsubscribes and spam reports.
- Project management, handle A/B testing.
- Report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices.
- Analyze and report on digital campaigns.
- Analyze customer and user data.
- Engage with clients, sales teams, and management.
- .Internal Marketing Management
- Responsible for developing and implementing comprehensive digital marketing plans to drive brand awareness, engagement, and growth.
- Success in budget management.
- Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
- Conduct market research and competitor analysis to identify opportunities for growth and innovation.
- 2+ years of digital marketing experience.
- Degree in Advertising, Marketing, Communication Science or equivalent.
- Excellent written and verbal communication skills.
- Firm grasp of emerging digital tools.
- Thorough understanding of digital touchpoints.
- Excellent interpersonal skills.
- Insightful and perceptive.
- Business knowledge.
- Deadline driven.
- Understanding of web analytics.
- Possess broad knowledge of best digital practices.
- Social paid advertising implementation.
- Creative copywriting for search, display, and social ads.
- Proficient in the use of Google Search Console.
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Senior Digital Strategist - Atlanta, United States - Stripe Theory
Description
About Stripe.Stripe Theory is a digital marketing agency made up of data-driven marketers, communication professionals, and analysts. We call ourselves interpreters of data because that's just what we do -- use data to inform and fuel strategies across PR, marketing, and digital.ABOUT ACC.Stripe is an acquisition of ACC - Acceleration Community of Companies. ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology, and creativity converge.
Right now, we are looking to find a Digital Strategist with strong attention to detail, problem-solving skills, and passion for the digital space. As part of our team, you'll play a critical role in managing projects, guiding clients, leading digital strategy, and coordinating projects.
Specific responsibilities include but are not limited to:
Requirements:
About Stripe Theory:
We are a digital marketing agency focused on growing brands through data, storytelling and strategy. We started Stripe Theory on the belief that a data-first, cross-trained and discipline-agnostic approach to marketing and strategy could deliver greater client value and innovation at a lower cost. At Stripe Theory, we embrace the chaos of marketing and use data to navigate the noise. This is how we operate at the cusp of what is next.
