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    Web Experience Marketing Analyst - Atlanta, United States - Salesforce

    Salesforce
    Salesforce Atlanta, United States

    1 week ago

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    Description


    The Platform product marketing team at Salesforce is hiring for a Web Experience Marketing Analyst responsible for the creation and modification of web content for product launches, webinars, campaigns, and general messaging enhancements across the website.

    As a Web Experience Analyst, you will work collaboratively with product marketing, corporate messaging, strategic programs, and creative teams to deliver a cohesive site experience in a fast-paced work environment.

    To be successful in this role, you should have some hands-on experience working with the WordPress platform in an enterprise environment.

    Previous experience with Adobe Experience Manager is ideal but not required. You are someone who is an effective communicator, detail-oriented, a critical thinker, and a problem solver.

    Key Responsibilities:
    Collaborate with key stakeholders to prioritize content and help determine the best delivery of the content to meet both internal and user goals

    Ensure content is accurate, SEO optimized, and fits the user's journey. Validate all assets based on SEO team's guidelines

    Support lead generation through the creation of forms in Adobe Experience Manager (AEM)

    Use defined templates, copy content from stakeholder documents and thoroughly QA work to ensure accuracy and error-free delivery of published pages

    Test pages for responsiveness/display and work with digital engineering partners to address discrepancies

    Support web backlog working in weekly sprints to deliver site enhancements while managing multiple priorities in a deadline-sensitive environment

    Provide recommendations for user experience and flow based on testing, customer feedback, and data to continually enhance the user journey


    Key Requirements:
    2+ years of hands-on experience managing web and content production for an enterprise organization. Additional experience with Adobe Experience Manager is highly desirable

    Basic understanding of information architecture, user experience, interaction design, and visual design initiatives.

    Understanding of web image optimization and best practices and using various tools to deliver high-quality imagery with the least impact on performance

    Experience working in development, staging, and production environments of WordPress, and syncing changes across environments


    Preferred Requirements:
    Ability to learn quickly, ask questions, manage time efficiently, and be a proactive communicator to stakeholders

    Ability to work against tight deadlines in a fast-paced environment, and work on multiple projects simultaneously

    Must be a self-starter, highly motivated, able to "turn on a dime", think through problems to come up with innovative solutions, and deliver against very tight deadlines while keeping a keen eye on detail and accuracy

    #J-18808-Ljbffr
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