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    Marketing Specialist - Atlanta, United States - Fresh Form Draft

    Fresh Form Draft
    Fresh Form Draft Atlanta, United States

    3 weeks ago

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    Description
    Marketing Specialist

    Department: Initial Communications

    Employment Type: Full Time

    Location: Atlanta, GA

    Compensation: $50,000 - $70,000 / year

    Description

    Welcome to Initial Communications, the marketing company that's all about making your business shine We're a team of energetic and creative professionals who are passionate about helping our clients succeed.

    Job Description: As a Marketing Specialist at Initial Communications, you will play a key role in driving our clients' success through the implementation of cutting-edge marketing strategies. You will collaborate closely with our talented team to develop and execute campaigns that effectively promote our clients' brands, products, and services.

    Salary range: $50,000 - $70,000 per year
    Job: Full time
    On site job

    Key Responsibilities
    • Campaign Development: Work closely with clients and internal teams to conceptualize, plan, and execute marketing campaigns that align with client objectives and target audience.
    • Content Creation: Develop engaging and persuasive content for various marketing channels, including but not limited to social media, email marketing, websites, and print materials.
    • Digital Marketing: Utilize digital marketing tools and platforms to drive brand awareness, generate leads, and increase customer engagement. This includes managing paid advertising campaigns, SEO strategies, and analyzing campaign performance metrics.
    • Market Research: Conduct thorough market research to identify trends, opportunities, and challenges within clients' industries. Use insights to inform campaign strategies and recommendations.
    • Client Management: Serve as the primary point of contact for clients, providing regular updates, presenting campaign results, and addressing any questions or concerns.
    • Collaboration: Work closely with cross-functional teams, including graphic designers, copywriters, and marketing analysts, to ensure seamless execution of campaigns and deliverables.
    Skills, Knowledge and Expertise
    • Bachelor's degree in Marketing, Communications, or related field.
    • Strong written and verbal communication skills, with a keen eye for detail.
    • Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
    • Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends.
    • Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
    Benefits
    • Health insurance coverage
    • Retirement savings plan (401k)
    • Paid time off and holidays
    • Professional development opportunities
    • Flexible work arrangements
    Join our team and be part of a collaborative and innovative work environment where your creativity and expertise are valued and rewarded.
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