- Develop target buyer persona and differentiated messaging and positioning for the MyTime product.
- Create and execute our go-to-market strategies for new products to drive achievement of enterprise revenue goals.
- Support Sales through the development of sales enablement programs and materials to educate customers on our product differentiators and increase close rates.
- Develop industry-specific content (ebooks, infographics, blog posts, competitive playbooks, sales decks, and thought-leadership articles) to support lead generation campaigns, SEO, and sales enablement.
- Perform ongoing competitive analysis, positioning and strategies for effectively competing and winning in the marketplace.
- Develop compelling product messaging and content by becoming an expert on our enterprise customers, their pain-points, and criteria for purchasing.
- Train the sales and other customer facing teams on how to position and sell the MyTime platform.
- Analyze product behavior to develop effective customer marketing campaigns and incentives to increase adoption and upsell opportunities.
- Work with the leadership team on pricing and packaging for both existing and future products.
- 5+ years of product marketing experience, with at least 3 years at an enterprise SAAS company.
- Experience working directly with technical teams to build, price, and launch new products or modules
- Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.
- Ability to convert comprehensive ideas and quantitative data into simple messages.
- Passionate about data-driven marketing.
- Very strong written communication skills.
- Comfortable presenting to audiences, both internally and externally.
- Excellent writing skills and a passion for storytelling - your writing evokes a positive reaction that drives affinity for our brand and grows our pipeline of leads.
-
Product Marketing Manager
3 weeks ago
Nowcom, LLC Los Angeles, United StatesCollaborate cross-functionally with product management, design, engineering, and sales teams to understand product features, benefits, and target audience. · Lead the go-to-market strategy for new product launches and feature releases, including positioning, messaging, and commun ...
-
Product Marketing Manager
5 days ago
Meta Los Angeles, United StatesAt Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, ...
-
Global Product Marketing Manager
1 week ago
TikTok Los Angeles, United StatesResponsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · Crea ...
-
Program Manager, Product Marketing
3 weeks ago
The Cooper Companies Los Angeles, United StatesCooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, ...
-
Global Product Marketing Manager
3 weeks ago
TikTok Los Angeles, United StatesResponsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · Crea ...
-
Marketing Production and Business Development
2 weeks ago
ADR Services, Inc. Los Angeles, United StatesLocation: Century City, California · Schedule: Full Time, Monday through Friday · In-Office Position · **Company and Position Description**: · We are seeking a full-time Marketing Production and Business Development Coordinator for our Century City office, across the street from ...
-
Program Manager, Product Marketing
3 days ago
The Cooper Companies Los Angeles, United StatesCooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, ...
-
Global Product Marketing Lead, Video Ads
2 weeks ago
TikTok Los Angeles, United StatesResponsibilities · **Company Overview**: · TikTok, the leading destination for short-form mobile video, inspires creativity and brings joy to over 1 billion users worldwide. With offices across the globe, including Los Angeles, New York, London, and Tokyo, TikTok offers limitless ...
-
Meta Los Angeles, United StatesIt's an exciting time to join the Augmented Reality product marketing team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth - and plan for an expanded portfolio of products in the future. We're loo ...
-
Google Los Angeles, United StatesThis role may also be located in our Playa Vista, CA campus. · **Minimum qualifications**: · - Bachelor's degree or equivalent practical experience. · - Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, ...
-
Product Marketing
6 days ago
Maverick Payments Calabasas, United StatesExciting Opportunities at **Maverick Payments** · Join our fast-paced, growing company and further your career with **Maverick Payments,** where you can thrive, your ideas are valued, and your colleagues feel more like family than coworkers · **About Payments**: · Maverick Paymen ...
-
Employee Product Marketing
2 weeks ago
FusionTech Burbank, United StatesAre you interested in developing marketing strategies for major tech manufacturers and players in the telecommunications industry in Burbank? Then apply and join us in creating launch campaigns and marketing concepts for the latest gadgets on the market. · Your Responsibilities · ...
-
Product Marketing Director, B2B
1 week ago
Spokeo Pasadena, United States**About Spokeo** · Join our mission to make the world more transparent with data. · Founded in 2006, we have grown to a remote-first company of nearly 200 dedicated employees with an average tenure of 4.5 years. Find out why we were named a "Best Company" for 2023 by Comparably f ...
-
Manager, Product Marketing
2 weeks ago
goop Santa Monica, United States**About The Company** · Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It's grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual c ...
-
Marketing / Product Manager
3 weeks ago
Suna Solutions Inc Woodland Hills, United States**Overview**: · Our client, a mutual benefit corporation and health plan provider, seeks an accomplished **Marketing / Product Manager**. · ************ · ** Location: 6300 Canoga Avenue, Woodland Hills, CA 91367** · ** Duration: 7 months contract w/ possibility of extension or c ...
-
Product Marketing Manager
3 weeks ago
GTT Los Angeles, United StatesProduct Marketing Manager (Remote)Contract Duration 6 MonthsPay rate up to $102.18/hrJob Description:Our client is building out the Product Marketing team to support our rapidly growing platform.The Product Marketing team partners closely with the Product team to determine the st ...
-
Product Marketing Specialist
1 week ago
MIPS Los Angeles, United StatesAs a Product Marketing Specialist, you will play a pivotal role in driving the success of our Application Processor IP products across target markets. You will be responsible for defining the product value proposition, conducting comprehensive market analysis, and actively engagi ...
-
Product Marketing Manager
1 week ago
Marqo Los Angeles, United StatesInterested in leading product marketing for a company building pushing the boundaries of machine learning and artificial intelligence? Do you thrive in a dynamic, high paced environment where you can lead high impact projects? If so, we have an exciting opportunity for you to joi ...
-
Director, Product Marketing
3 weeks ago
Ternary Los Angeles, United StatesTernary seeks a Director of Product Marketing to join our journey to build the best FinOps cost management platform in the market to help engineers, finance analysts and business leaders optimize every dollar spent on cloud computing in their companies. · Reporting to the VP of ...
-
Product Marketing Manager
3 weeks ago
Talent Space Los Angeles, United StatesOur client, a Media SaaS client, is in need of a fulltime Product Marketing Manager to lead their next generation of software tools. · Responsibilities: · 1.Develop and execute the go-to-market strategy for our cloud messaging solutions targeted at the media and entertainment in ...
Director of Product Marketing - Los Angeles, United States - My Time Inc
Description
Company DescriptionMyTime is a fully integrated scheduling, payments, and automated marketing platform, specializing in large multi-location chains and franchises. Our mission critical softwarewhich includes in-store scheduling and online booking, client record management, email and SMS marketing, and a full point of sale for handling paymentsis used in every aspect of the customer journey. Our customers rely on their service businesses to remain competitive in the age of Amazon, and they need a next generation POS to help them achieve this growth. We aspire to be the "operating system" of their business.
We also made it easy to plug our online booking, payments and messaging capabilities into the places customers are found today, including Google Search, Facebook, Instagram, and the merchants' own websites and mobile apps. Upon adopting MyTime, our customers see average revenue growth of up to 30% through improved operational efficiency, greater customer retention, and access to new customer acquisition channels.
Our product is used at over 14,000 locations across the globe, ranging from single-location sole proprietors to multi-billion dollar Fortune 500 chains. As a completely cloud-based solution, MyTime is designed for quick and easy deployments. It's lauded for its ease-of-use and short ramp-up time, having won numerous awards such as the Best Commerce Product of 2017 from the Local Search Association.
MyTime is backed by Upfront Ventures and Khosla Ventures and was founded by Ethan Anderson, a successful serial entrepreneur whose first startup, Redbeacon, won TechCrunch50 in 2009 and was acquired by The Home Depot.
Come help us realize our vision of becoming the world's leading online scheduling and local commerce platform
Job Description
Role:
We are looking for an experienced product marketer to drive product positioning, sales enablement and go-to-market strategies. The ideal candidate is a both a strategic thinker who can drive our where we're going in the future; and a builder who can scale processes to drive growth.
This is a high-profile role reporting to the VP of Marketing and working across functions. It is a great fit for a self-starter who enjoys driving marketing impact through the intersection of messaging, sales enablement and competitive strategy.
Responsibilities:
MyTime is an incredible place to work and grow your expertise We provide a competitive base salary, performance bonus, startup equity, and healthcare benefits. We offer a transparent and exciting startup culture that is singularly focused on empowering people to make an impact in their jobs. We're growing fast and solving a big problem, providing our employees the opportunity to make the tremendous impact that leads to true professional fulfilment. If you're interested, we'd love to talk