- Help execute influencer strategies that support overall business and marketing objectives to drive brand awareness and secure online influencer engagements and impressions.
- Assist in managing all evergreen and campaign gifting initiatives including, but not limited to, gift ideation, building processes with operation/ecommerce teams, influencer prospecting, outreach, shipping/hand-delivery coordination, and campaign performance.
- Collaborate with the senior manager in building and carrying out innovative influencer retention tactics.
- Prospect new influencers that align with brand values and new audience goals and assist in managing relationships within rhode's current influencer network.
- Manage influencer relationships & data within influencer CRM/performance platforms.
- Assist in creative research and project management for influencer mailer development.
- Work closely with the customer service and social media teams to ensure we are responding to influencer inquiries in a timely and appropriate manner.
- Identify talent, negotiate contracts, manage content rights, share final deliverables, track timelines, and report on paid partnership performance.
- Strategically scale rhode's influencer affiliate program and report on top drivers and overall performance.
- Assist in analyzing weekly and monthly influencer program performance as it pertains to set KPI's.
- Surface key learnings from our influencer network to our leadership team.
- Attend events and support experiential projects as needed.
- Co-manage marketing interns to assist on all influencer marketing projects.
- Stay abreast of key industry trends, competitive insights and industry leaders in social media.
- Bachelor's degree in marketing, communications, or related field required.
- 4+ years of experience in influencer marketing in-house or at an agency.
- Experience project managing gifting campaigns from start to finish.
- Experience managing influencer data, outreach, and performance within influencer marketing platforms.
- Experience with influencer networking and events.
- Strategic mindset with experience leading and executing influencer marketing strategies.
- Strong analytical skills, with the ability to track and measure the success of influencer campaigns.
- Proven ability to negotiate paid collaborations and manage influencer budgets.
- Familiarity with influencer marketing software, Google Sheets/Microsoft Excel, social media platforms, Shopify.
- Deep understanding of social media platforms and the influencer landscapes within each.
- Strong creative and critical thinking skills.
- Exceptional organizational skills and detail-oriented.
- Strong project + time management skills: ability to juggle priorities and multiple projects at once to meet tight deadlines all while meeting quality standards.
- Growth mindset, agile, and ready to innovate and work collaboratively with a small startup team.
- Ability to operate with a high level of discretion.
- Strong writing, editing, and communication skills
- Prior experience in the beauty industry is preferred but not required.
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Manager, Influencer Marketing - Los Angeles, United States - rhode skin
Description
About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time.This Manager role will report to the Senior Manager of Influencer Marketing to support all influencer marketing-related projects.
Overview:
Education:
rhode, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact People & Culture ) to request that accommodation.
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