Manager, Influencer Marketing - Sherman Oaks, United States - ColourPop

ColourPop

Verified Company

Sherman Oaks, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

We are looking for a Manager, Influencer Marketing to join our team.

Responsibilities:

Oversee and project manage the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an "alwayson" strategy for ongoing, evergreen influencer campaigns.
Manage influencer relationships & data within influencer CRM/performance platforms.
Strategically scale ColourPop influencer affiliate and VIP program and report on top drivers and overall performance.
Manage endtoend campaign process, ensuring we hit key KPIs and troubleshooting as needed
Support on reporting structures and weekly and monthly updates/progress reports
Daytoday oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale.
Work with Sr. Manager to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including awareness, engagement, reach and conversion.
Partner with the ecomm/paid media and social team to execute engagementdriving and revenuedriving content.
Own the relationship with Influencer agencies.
Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.
Lead managing process of recruiting new influencers and maintaining current community of influencer
Partner with Sr. Manager to lead ambassador programs
Manage partnerships with influencer data platforms Tribe Dynamics and Traackr to ensure we're always abreast of news within the platform
Attend events and support experiential projects as needed.

Qualifications:

4+ years of experience in influencer marketing inhouse or at an agency. Both agency and inhouse experience preferred
Experience project managing gifting campaigns from start to finish.
Experience managing influencer data, outreach, and performance within influencer marketing platforms.
Experience with influencer networking and events.
Experience with influencer data platforms like Traackr and Tribe Dynamics
Experience with EMV and Tribe Top 10 highly preferred

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