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Sherman Oaks

    Manager, Influencer Marketing - Los Angeles, United States - ColourPop

    ColourPop
    ColourPop Los Angeles, United States

    1 month ago

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    Description

    Job Description

    Job DescriptionWe are looking for a Manager, Influencer Marketing to join our team.

    Responsibilities:

    • Oversee and project manage the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an "always-on" strategy for ongoing, evergreen influencer campaigns.
    • Manage influencer relationships & data within influencer CRM/performance platforms.
    • Strategically scale ColourPop influencer affiliate and VIP program and report on top drivers and overall performance.
    • Manage end-to-end campaign process, ensuring we hit key KPIs and troubleshooting as needed
    • Support on reporting structures and weekly and monthly updates/progress reports
    • Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale.
    • Work with Sr. Manager to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including awareness, engagement, reach and conversion.
    • Partner with the ecomm/paid media and social team to execute engagement-driving and revenue-driving content.
    • Own the relationship with Influencer agencies.
    • Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.
    • Lead managing process of recruiting new influencers and maintaining current community of influencer
    • Partner with Sr. Manager to lead ambassador programs
    • Manage partnerships with influencer data platforms Tribe Dynamics and Traackr to ensure we're always abreast of news within the platform
    • Attend events and support experiential projects as needed.

    Qualifications:

    • 4+ years of experience in influencer marketing in-house or at an agency. Both agency and in-house experience preferred
    • Experience project managing gifting campaigns from start to finish.
    • Experience managing influencer data, outreach, and performance within influencer marketing platforms.
    • Experience with influencer networking and events.
    • Experience with influencer data platforms like Traackr and Tribe Dynamics
    • Experience with EMV and Tribe Top 10 highly preferred

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