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Boca Raton

    Marketing Manager - Boca Raton, United States - TRC Electronics, Inc.

    TRC Electronics, Inc.
    TRC Electronics, Inc. Boca Raton, United States

    2 weeks ago

    Default job background
    Accounting / Finance
    Description

    Job description

    POSITION SUMMARY

    The primary role of the Marketing Manager is to support the Executive Leadership with marketing and brand alignment across the organization. In addition, the Marketing Manager will work with the sales and engineering departments to ensure a consistent communication strategy and brand message in the market. The Marketing Manager will use their experience and abilities to ensure that every department is provided the appropriate tools, resources, and brand execution deliverables needed to achieve organizational goals.

    ABOUT TRC ELECTRONICS

    TRC is a leading franchised distributor that specializes exclusively in power supply products and we are growing every day. Our mission is to supply businesses in the electronics industry the power to succeed. We are committed to making a positive impact on the clients we serve, and intentional in providing each of our team members the opportunity to attain their personal, professional, and financial goals. Our core values are the backbone of our business and guide our hiring process: we are committed, trustworthy, disciplined, accountable, transparent, resilient, and intentional.

    PERFORMANCE OBJECTIVES

    • Develop marketing campaigns to support specific marketing and financial objectives across different channels in support the overall business strategy
    • Influence marketing team members to positively contribute and succeed in their role
    • Market various channels and segment databases
    • Develop business cases for marketing initiatives at the proposal stage, making recommendations on marketing tactics
    • Evaluate the impact of marketing programs in achieving lead flow, sales conversion, and customer retention initiatives
    • Create and propose marketing research projects to generate consumer insights to support or improve marketing strategy and communications
    • Build relationship with department leads and other internal stakeholders, and external agencies and vendors
    • Lead execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging internal assets
    • Works closely with external marketing partners to monitor, appraise, and review previous marketing strategies as well as upcoming opportunities
    • Coordinates projects such as grassroots marketing and special events
    • Manages social media marketing strategy and content marketing
    • Coordinate company conferences, trade shows, and major events
    • Support sales and lead generation efforts
    • Ensure that marketing department processes are properly documented

    KEY COMPETENCIES

    • Excellent oral and written communication skills, including high proficiency in all MS Office applications including Outlook, Word, Excel and PowerPoint
    • Experience leveraging software: HubSpot and GSuite
    • Can successfully optimize and leverage CRM software automation, such as HubSpot to increase lead conversion rate and customer retention
    • Advanced understanding of various digital marketing platforms and how a business should implement them
    • Can effectively measure performance of a marketing campaign and draw conclusions to make recommendations
    • Previous marketing experience required
    • Ability to manage multiple projects while maintaining a positive attitude
    • Ability to think critically, in order to develop and assess marketing materials
    • Outstanding organization and administrative skills
    • Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
    • Accurately create written reports, training presentations, and correspondence
    • Has excellent communication techniques with clients and team members in person, by phone, or written

    EDUCATION AND EXPERIENCE

    • Bachelor's degree in Marketing, Communications, Business or related equivalent of experience
    • Minimum 3yrs of experience with progressive marketing responsibilities
    • Experience with digital platforms, social media and content marketing

    PHYSICAL REQUIREMENTS

    • Prolonged periods sitting at a desk and working on a computer.
    • Position may require travel: Up to 10%
    • Requires ability to occasionally lift up to 25lbs
    • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

    COMMITMENT TO DIVERSITY

    As an equal opportunity employer committed to meeting the needs of a multi-generational and multicultural workforce, TRC Electronics recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

    If this position caught your eye, send us your resume For best consideration, include the job title and source where you found this position in the subject line of your email to careers Already a TRC Electronics candidate? Please connect directly with your recruiter to discuss this opportunity.

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