Kevin HILL

A thread that runs through my 20+ years of experience is that I love identifying business opportunities and developing strategic partnership solutions that achieve breakthrough marketing results.

Strategic Partnerships Executive:  Built and shaped the vision and GTM strategic approach for award-winning partnerships for and with Fortune 100 companies, saving $100+MM in acquisition & sponsorship costs.

C-Level Relationship Cultivator: Proactively developed new industry relationships and partnerships with the CMOs from Sony Pictures, NBC, Samsung, Paramount, Panasonic, Universal Pictures, Best Buy, Circuit City, and Live Nation.

Deal Maker & Skilled Negotiator: Identified opportunities and negotiated business terms & contracts for partnerships featuring Beyoncé, Lady Gaga, Taylor Swift, U2, Grammy's, Dark Knight, Spiderman, and Harry Potter. 

Highly Motivated, Analytical Self-Starter: Founded B2B SaaS company, developed a business plan that secured $2 million in funding, set technology direction, and led business development and sales generating $3 million in revenue. 

Situational Cross-Functional Leader:  Managed internal teams and collaborated with cross-functional stakeholders (programming, finance, product, and sales) to ensure approvals and best-in-class tactical execution.

VUPULSE, Boca Raton, FL                                                                                                                                               8/2014 – Present

Co-Founder & CEO 

Founded VuPulse, an innovative digital consumer routing platform that provides TV networks, movie studios, and content creators the technology they need to promote their content more effectively in a world where consumer consumption is fragmented across hundreds of services and platforms. 

• Initiate Business Creation: Conceived and developed the business plan, established mission & vision, set technology direction, determined funding needs, created presentations and demos, designed financial models, collaborated with lawyers and accountants, negotiated deal terms, and raised $2 million in funding.
• Oversee Business Operations: Lead all elements of business operations, including financial management, marketing, business development, recruiting executive team, primary contact for the board, and the public spokesperson for the company, establishing credibility and visibility with high-profile partners.
• Lead Product Innovation:  Identify market opportunities, develop intuitive design tools, effortless automation, and unparalleled insights that have enabled 7,000+ creators and brands to grow their business by seamlessly connecting hundreds of millions of fans to their favorite content.
• Manage Enterprise Business Development: Led the engagement, structuring, and negotiation of top-tier client acquisitions, including NBC, Paramount, Sony, Lionsgate, and Universal Pictures, tapping into my extensive network and outbound outreach generating more than $3 million in SaaS revenue sales. 

Comcast Cable Communications, Philadelphia, PA                                                                                                12/2006 - 1/2014

Vice President, Marketing & Strategic Partnerships

Drove Comcast growth across product areas through external partnerships and internal teams, overseeing strategy, agreement execution, and partner management nationally. Utilize thought leadership, tight cross-functional collaboration, flawless execution, and significant media & entertainment expertise to create an award-winning department.

• Orchestrated Award-Winning Go-To-Market Strategy:  Forged a new integrated launch strategy that incorporated exclusive content into the product platforms and hundreds of marketing tactics, driving millions of views and new customers to Comcast & NBC. Appointed to NBCU/Comcast marketing council.
• Strategic Partner Acquisition:  Initiated and closed partnerships with high-profile content creators & influencers, creatively structuring agreements that saved $100+MM in acquisition and sponsorship costs. 
• Targeted and Acquired World-Class Content:Beyoncé, Lady Gaga, Taylor Swift, Rihanna, U2, Saturday Night Live, Today Show, E!, Grammy's, Emmy Awards, Dark Knight, Spiderman, Harry Potter, and Despicable Me.
• Led Cross-Functional Communication & Collaboration:  Coordinated efforts and approvals across internal teams (programming, finance, product, and sales) to deliver innovative multi-platform initiatives.

Comcast Cable Communications, Philadelphia, PA                                                                                              11/2003 - 12/2006

Vice President, National Video & Retail Marketing

Led every facet of the product's marketing strategy and partnership targeting, negotiations, and management, increasing product representation across multiple retail channels and growing the consumer base.

• Directed Unique Go-To-Market Strategy:  Developed the co-marketing product positioning strategy based on consumer, competitive & market insights analysis, which grew the business from $0 to $190M in 2 years. 
• Locked In Beneficial Partnership Alliances: Created strategic co-marketing programs with Garth Brooks, Bon Jovi, Samsung, Panasonic, Best Buy, and Circuit City for impactful retail merchandising and product launches.
• Initiated Award Winning Collaborations: Developed the first cross-industry multi-cable-company, retailer, and consumer electronics manufacturers consortium to support the more efficient launch of products

Additional Career EXPERIENCE

Polaroid Fotobar                                                                                                                                                                                 1/2014 – 7/2014                     

Executive Vice President Of Marketing & Strategic Partnerships                                                                                     Boca Raton, FL

Led all aspects of Marketing and Strategic Partnerships for a first-of-its-kind, fun, experiential retail destination that changed the paradigm of how people "liberate" their digital photos and turn them into innovative and memorable physical products. Merchandized seven creative 300-square-foot micro-store locations, two traditional stores, and a flagship museum store in Las Vegas.

Cox Communications                                                                                                                                                                  11/2001 – 11/2003

Director of Marketing                                                                                                                                                                               Atlanta, GA 

Led strategic marketing direction to launch emerging video products (Digital Cable, VOD, HD, DVR), established and grew HDTV to 85% of homes passed.                                                                                  

Microsoft                                                                                                                                                                                    1/2001 – 11/2001

Director of Marketing & General Manager                                                                                               Miami, FL / Mexico City, Mexico

DirectSource                                                                                                                                                                                         1/2000 – 1/2001

Director of Marketing                                                                                                                                                                    Bellevue, WA 

Procter & Gamble                                                                                                                                                                           8/1995 – 12/1999

Brand Manager (Swiffer/Tide/Dawn/Mr. CLEAN)                                                                                                    San Juan, Puerto Rico

Procter & Gamble                                                                                                                                                                              8/1993 – 8/1995         

Department Product Manager (OTC and Beauty Care)                                                                                                       Philadelphia, PA  

Yale University, Chemical Engineering, Bachelor of Science                                                                         8/1989 – 5/1993

Football 3 times Letter Winner, Harry A. Curtis Award  

Harvard Business School Online, Mastering Growth