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    Marketing Manager - Boca Raton, United States - TRC Electronics

    TRC Electronics
    TRC Electronics Boca Raton, United States

    2 weeks ago

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    Description
    Job description

    POSITION SUMMARY

    The primary role of the Marketing Manager is to support the Executive Leadership with marketing and brand alignment across the organization.

    In addition, the Marketing Manager will work with the sales and engineering departments to ensure a consistent communication strategy and brand message in the market.

    The Marketing Manager will use their experience and abilities to ensure that every department is provided the appropriate tools, resources, and brand execution deliverables needed to achieve organizational goals.


    ABOUT TRC ELECTRONICS
    TRC is a leading franchised distributor that specializes exclusively in power supply products and we are growing every day. Our mission is to supply businesses in the electronics industry the power to succeed.

    We are committed to making a positive impact on the clients we serve, and intentional in providing each of our team members the opportunity to attain their personal, professional, and financial goals.

    Our core values are the backbone of our business and guide our hiring process:
    we are committed, trustworthy, disciplined, accountable, transparent, resilient, and intentional.


    PERFORMANCE OBJECTIVES
    Develop marketing campaigns to support specific marketing and financial objectives across different channels in support the overall business strategy
    Influence marketing team members to positively contribute and succeed in their role
    Market various channels and segment databases
    Develop business cases for marketing initiatives at the proposal stage, making recommendations on marketing tactics
    Evaluate the impact of marketing programs in achieving lead flow, sales conversion, and customer retention initiatives
    Create and propose marketing research projects to generate consumer insights to support or improve marketing strategy and communications
    Build relationship with department leads and other internal stakeholders, and external agencies and vendors
    Lead execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging internal assets
    Works closely with external marketing partners to monitor, appraise, and review previous marketing strategies as well as upcoming opportunities
    Coordinates projects such as grassroots marketing and special events
    Manages social media marketing strategy and content marketing
    Coordinate company conferences, trade shows, and major events
    Support sales and lead generation efforts
    Ensure that marketing department processes are properly documented


    KEY COMPETENCIES
    Excellent oral and written communication skills, including high proficiency in all MS Office applications including Outlook, Word, Excel and PowerPoint

    Experience leveraging software:
    HubSpot and GSuite
    Can successfully optimize and leverage CRM software automation, such as HubSpot to increase lead conversion rate and customer retention
    Advanced understanding of various digital marketing platforms and how a business should implement them
    Can effectively measure performance of a marketing campaign and draw conclusions to make recommendations
    Previous marketing experience required
    Ability to manage multiple projects while maintaining a positive attitude
    Ability to think critically, in order to develop and assess marketing materials
    Outstanding organization and administrative skills
    Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
    Accurately create written reports, training presentations, and correspondence
    Has excellent communication techniques with clients and team members in person, by phone, or written


    EDUCATION AND EXPERIENCE
    Bachelor's degree in Marketing, Communications, Business or related equivalent of experience
    Minimum 3yrs of experience with progressive marketing responsibilities
    Experience with digital platforms, social media and content marketing


    PHYSICAL REQUIREMENTS
    Prolonged periods sitting at a desk and working on a computer.

    Position may require travel:
    Up to 10%
    Requires ability to occasionally lift up to 25lbs
    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements


    COMMITMENT TO DIVERSITY

    As an equal opportunity employer committed to meeting the needs of a multi-generational and multicultural workforce, TRC Electronics recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business.

    We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

    If this position caught your eye, send us your resume

    For best consideration, include the job title and source where you found this position in the subject line of your email to

    careers

    Already a TRC Electronics candidate? Please connect directly with your recruiter to discuss this opportunity.

    #J-18808-Ljbffr
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