- Determine global positioning and key messages of new and existing products across brands for assigned customer segments.
- Generate insights for the organization based on in-depth customer knowledge.
- Define market-specific solutions based on customer knowledge and sales input, working across entire brand and product portfolio.
- Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content.
- Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests.
- Design and manage marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers.
- Work with the analytics team to track and analyze campaign effectiveness to determine ROI and go-forward plans.
- Develop multi-touch demand creation programs that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, SEM, retargeting, social media, etc.
- Work with marketing communications, digital marketing, trade shows/events, and global marketing teams to execute plans.
- Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key messages and features.
- Perform competitive marketing analysis to understand and react to competitive positioning and messaging.
- Gain market knowledge by regularly communicating with sales team and customers.
- Work with trade show team to ensure consistent messaging of key product benefits and services to customers in these venues. Attend shows and assist in set up and on-site manning of booth as needed.
- Collect customer, competitor and industry information and knowledge through the attendance of trade shows, clinics, staff meetings, and site visits.
- Direct creative team/agency to create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies.
- Direct interactive team/agency to create new pages and update existing pages directed at assigned customer segments.
- Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation.
- Manage external vendors and suppliers.
- Assist in maintenance of various segment specific marketing tools.
- Additional roles and responsibilities as assigned.
- BA/BS in Marketing or related field.
- 3-5 years marketing experience in a channel or product marketing, or marketing management role
- Prior experience working with global brands and teams strongly preferred
- Proven track record of executing effective marketing programs for B2B companies
- Knowledge of Salesforce CRM and Pardot/MarCloud Account Engagement
- Understanding and ability to use Adobe Creative Suite not required, but preferred
- Experience working with creative agencies and coordinating marketing activities
- Fitness market and product knowledge a plus
- Experience with marketing processes, maintaining brand standards and creative development process
- Ability to thrive in chaotic environment with many unknowns and changing objectives
- Strong communication (both verbal and written) and presentation skills
- Ability to work in a multi-time zone environment
- Ability to multi-task and manage multiple projects and deadlines simultaneously
- Ability to travel up to 20% of the time, including internationally
- Proficient in MS Office (Word, Excel, PowerPoint, Project)
-
Life Fitness Rosemont, United StatesJoin us as we empower the world to work out, creating healthier lives together. · About the Opportunity: · The Associate Marketing Manager at Life Fitness will be responsible for developing integrated marketing campaigns directed at key commercial vertical segments (Hospitality ...
-
Sales Executive E-commerce
6 days ago
NFI Industries Schaumburg, United States**Company Overview** · ***NFI is a leading, family-owned, fully integrated third-party supply chain solutions provider. Serving customers around the world, across a variety of industries, NFI is dedicated to providing customized, engineered solutions that propel a business to suc ...
-
Uber Chicago, United States**About the Role** · The US sales team within Uber for Business brings the very best of Uber's portfolio of solutions to SMB, MM, and ENT companies. This segment is a highly diverse and varied set of industry verticals, touches many different buying personas who see value and hav ...
-
Business Development Director
1 week ago
Envestnet Berwyn, United States**Description** · Envestnet is seeking a passionate and talented **Business Development Director** to join our Sales team. This position is expected to report to our Berwyn office. · Envestnet is transforming the way financial advice and wellness are delivered. Our mission is to ...
-
Construction Sales Manager
1 day ago
Constructiv Chicago, United StatesThe Construction Sales Manager (CSM) reporting to the Vice President, will collaborate closely with the Senior Construction Management Team to drive new business opportunities forward, including and not limited to helping identify, develop, and support specific opportunities, ass ...
-
Principal Advisor Market Development
3 days ago
Rio Tinto Chicago, United States**Principal Advisor - Market Development** · - **Be part of one of the world's largest Metals and Minerals Groups**: · - ** Participate in the energy transition, de-carbonization, ESG evolution and digital transformation**: · - ** Create strategic downstream partnerships**: · - * ...
-
Content Marketing Manager
1 day ago
AERO PAYMENTS, INC Chicago, United States**Content Marketing Manager** · **About Us**: · Aeropay is a fast-growing payment company backed by Chicago's leading investors. We enable businesses to accept compliant, cashless, and contactless payments, giving customers the freedom to spend. Leaving cash and cards behind and ...
-
Bt Sales Manager
2 days ago
21C Museum Hotel Chicago Chicago, United StatesProperty Description: · 21c Museum Hotel Chicago is a unique and innovative hotel that combines contemporary art, culture, and hospitality to create a truly immersive experience for guests. Located in the heart of downtown Chicago, this art-centric hotel offers an exciting opport ...
-
Sensus Morton Grove, United StatesXylem (XYL) is a leading global water technology company committed to developing innovative technology solutions to the world's water challenges.The Company's products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, re ...
-
Sensus Morton Grove, United StatesXylem (XYL) is a leading global water technology company committed to developing innovative technology solutions to the worlds water challenges. The Companys products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, res ...
-
Senior Sales Executive
6 days ago
RESULTICKS Elk Grove Village, United StatesJob Description · Job DescriptionTitle: Senior Sales Executive · Job Function: Sales Department · Role Type:Full time · Location: Remote: Major Metro Areas, United States · Reporting to:CRO · Stakeholders:Sales / Marketing / Customer Success · About Resulticks · Resulticks ...
-
Business Development Manager
1 week ago
Apple Leisure Group Elk Grove Village, United StatesAt Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world. Grow your career ...
-
Business Development Manager
1 week ago
Xylem Morton Grove, United States Paid WorkWe're Hiring for a Business Development Manager · If you are excited and passionate about helping #LetsSolveWater, consider joining our team today Xylem, Inc. is a leading global water technology company servicing more than 150 countries and is dedicated to solving the world's mo ...
-
Business Development Manager
3 days ago
Xylem Morton Grove, United StatesWe're Hiring for a Business Development Manager · If you are excited and passionate about helping #LetsSolveWater, consider joining our team today · Xylem, Inc. · is a leading global water technology company servicing more than 150 countries and is dedicated to solving the wor ...
-
Portfolio Marketing Manager
4 hours ago
UL Solutions Northbrook, United StatesThe Portfolio Marketing Lead will guide others through influence to align Sustainability-related products, services and solutions in UL Solutions portfolio to market segments and prioritizes available resources, thereby driving clarity and efficiency in go-to-market execution. · ...
-
Vice President, Global Marketing
3 days ago
Danaher Wood Dale, United States Full timeVideojet Technologies · Videojet Technologies, a Danaher company, is a world-leader in the product identification market, providing in-line printing, coding, and marking products, application-specific fluids, and product lifecycle services. · Our goal is to partner with our cust ...
-
Welder
6 days ago
Dover Corporation Skokie, United StatesMidland Manufacturing, part of OPW, a Dover Company is a leader in the rail tank car valves and fittings industry. Our innovative rail products are manufactured and engineered for the safe and efficient loading, transporting, and unloading of hazardous and non-hazardous bulk prod ...
-
Welder
1 week ago
Dover Corporation Skokie, United StatesMidland Manufacturing, part of OPW, a Dover Company is a leader in the rail tank car valves and fittings industry. Our innovative rail products are manufactured and engineered for the safe and efficient loading, transporting, and unloading of hazardous and non-hazardous bulk prod ...
-
Strategic Account Manager
6 days ago
NXP Semiconductors Hoffman Estates, United StatesStrategic Account Manager – Industrial Segment page is loaded · Strategic Account Manager – Industrial Segment · Apply · locations · Hoffman Estates · time type · Full time · posted on · Posted Yesterday · job requisition id · R · Strategic Account Manager – Industrial ...
-
Strategic Account Manager
43 minutes ago
NXP Semiconductors N.V. Hoffman Estates, United StatesStrategic Account Manager - Industrial Segment · The NXP Strategic Account Manager will be responsible for managing industry leading accounts in the industrial vertical segment. You will have the opportunity to take the lead in shaping our future business with several large and ...
Associate B2B Marketing Manager, Vertical Segments - Des Plaines, United States - Life Fitness
Description
Join us as we empower the world to work out, creating healthier lives together.About the Opportunity:
The Associate Marketing Manager at Life Fitness will be responsible for developing integrated marketing campaigns directed at key commercial vertical segments (Hospitality, Multi Unit Housing, Athletics/Education, etc.). They will be the voice of the customer within the marketing department for those segments and will use their in-depth market knowledge to develop customer insights for the organization. This position works closely with Sales, Marketing, and other internal departments to leverage activity and facilitate program execution.
**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid
What will you be responsible for?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "" or "" domain email addresses or "" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
