Vice President, Global Marketing - Wood Dale, United States - Danaher

Description

Videojet Technologies

Videojet Technologies, a Danaher company, is a world-leader in the product identification market, providing in-line printing, coding, and marking products, application-specific fluids, and product lifecycle services.

Our goal is to partner with our customers in the consumer packaged goods, pharmaceutical, and industrial goods industries to improve their productivity, protect and grow their brands and to stay ahead of industry trends and regulations. With our customer application experts and technology leadership in continuous inkjet (CIJ), thermal inkjet (TIJ), laser marking, thermal transfer overprinting (TTO), case coding and labeling, and wide array printing, Videojet has more than 345,000 printers installed worldwide.

Our customers rely on Videojet products to print on over 10 billion products daily. Customer sales, application, service, and training support is provided by direct operations, with more than 4,000 team members in 30 countries worldwide. In addition, the Videojet distribution network includes more than 400 distributors and OEMs, serving 135 countries.

For more information, please visit

Danaher Corporation

Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. Our family of world class brands have unparalleled leadership positions in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and industrial solutions. We are a globally diverse team of over 60,000 associates united by a common culture and operating system, the Danaher Business System (DBS), which serves as our ultimate competitive advantage. We generated $30 billion in revenue in 2021 and are ranked #130 on the Fortune 500. During the past 20 years, our stock has outperformed the S&P 500 Index by more than 2,000 percent. Videojet is part of the Environmental & Applied Sciences (EAS) Platform. The EAS platform will become its own publicly traded company in late 2023.

Our extraordinary success is the direct result of our people and DBS. Since it was implemented, DBS has evolved from a collection of manufacturing improvement tools into a philosophy, set of values and series of management processes that collectively define who we are and how we do what we do. Today, our DBS tools are designed to help us excel in areas of GROWTH, LEADERSHIP and LEAN. For more information, please visit

The Opportunity

Position Summary:

Reporting to Videojet's VP/GM of Global Commercial Functions, the Vice President, Global Marketing will lead all aspects of Demand Generation Marketing and provide leadership to successfully develop and execute the global marketing strategy for a $1 Billion+ business.

This position is responsible for (1) developing and executing strategies to drive demand generation that fuels both short-term and sustainable long-term growth, (2) working closely with country marketing and sales teams to drive growth and share gain in Videojet's largest and most important vertical markets, and (3) continuing to innovate in ways to better communicate (messaging and channels) Videojet's value propositions to customers and generate brand awareness to ensure Videojet is first in mind and first in choice.

Growth and share-gain objectives will include a heavy emphasis on penetrating non-customer accounts (defined as incremental revenue) and increasing share of wallet at existing accounts. This position will lead the company's efforts to develop and execute tactical plans and programs to optimize market share and profitability through optimization of external and internal communication strategies, and marketing mix of outbound marketing with a strong focus on web/digital marketing.

For successful leaders, this role has runway to more senior leadership opportunities across Videojet and the EAS platform.

Key Responsibilities

• Drive incremental revenue generated via non-sales channels (including all processes, systems, and tools to ensure lead generation and highly efficient handover to sales)
• Drive innovation around communication with customers (content, channel); create sales and marketing tools, identify channels and execute on demand-creation campaigns targeted at priority verticals and customers
• Own vertical marketing approaches to position Videojet as the preferred provider in targeted verticals
• Drive go-to-market and commercialization efforts strategies for new products and review existing go-to-market strategies to optimize growth
• Develop and own the roadmap for the intelligent application of technology to evolve Marketing capabilities (CRM, routing & productivity, sales collateral management/deployment, etc.)
• Brand Strategy: Maintain a distinctive, differentiated, and engaging customer brand proposition, including visual identity, tone of voice, and product descriptors that reflects Videojet's value drivers across the entire product lifecycle
• Customer Journey Campaigns: Create relevant Marketing campaign strategies throughout the customer buying journey leveraging modern practices to build brand awareness and capture passive interest
• Contribute to Videojet Strategic Planning process
• Build and manage a best in class Global Marketing team
• Define and own the budget through annual planning process and manage
• Develop and optimize KPIs to measure effectiveness of marketing strategies and programs
• Support inorganic business development (potential acquisitions and partnerships) as needed

The Successful Candidate

The successful candidate will have demonstrated success in a senior marketing role, with experience shaping an organization to successfully develop and execute on strategies and tactics in marketing, product planning and management, channel management, and pricing. He/she will have a continuous-improvement and metrics-driven mindset.

Key Experience/Attributes:

• Minimum 10 years marketing and/or product management experience in comparable B2B/ growth oriented industries with 3 years in a senior management position
• Ability to plan, manage, and execute at both a strategic and operational level
• Exceptional track record of developing and implementing global marketing and sales strategies that have consistently met or exceeded planned objectives
• Demonstrated marketing innovation in prior role
• Strong strategic planning and analysis skills in sales, product management, marketing, and/or business strategy
• Demonstrated results in gaining share and driving above-market growth
• Ability to conduct fact-based research and analysis of market, competitor and customer data, and utilize the data to drive short- and long-term tactics and strategy.
• Experience in market and product segmentation leading to competitive advantage in product and go-to-market strategy.
• Experience leading marketing communications initiatives, particularly digital efforts
• Ability to work collaboratively with colleagues across cultures and staff to create a results-driven team oriented environment. Embraces humility as a pre-requisite for leading a learning-based organization
• Proven track record building, leading, motivating and developing teams and building a world class marketing and product management organization
• Experience working in a lean / kaizen culture, with a track record of utilizing these methodologies in a commercial setting

Education:

• Undergraduate degree in Business or Marketing
• MBA preferred

When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.

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