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Account Strategist - Minneapolis, United States - The Social Lights
Description
Account StrategistDepartment:
Client Success
Employment Type:
Full Time
Location:
Minneapolis, MN
Description
At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media.
The Account Strategist supports client services by managing client relationships and internal teams.
They are responsible for leading the development of social media strategy deliverables on behalf of TSL clients, applying quantitative and qualitative analysis skills to develop insights and actions that demonstrate a thorough understanding of the client's goals.
Essential FunctionsLeads the development of social media strategy deliverables on behalf of clients including, but not limited to Social Audit, Social Tone + Voice, Channel Strategy, Content Strategy, Response Strategy, Audience Analysis, Competitor Analysis, IMC Strategy, Creative Brief(s), and specific Quarterly Strategy Session deliverables
Leads the development of paid social advertising strategies including, but not limited to: Advertising Strategy, Campaign Strategy, Targeting Strategy, Creative Strategy, etc
Manage and lead the agency's day-to-day relationship with client contacts; operate as a point of contact for any and all matters specific to your clients.
Builds and manages a rich content/editorial strategy that attracts target audiences and keeps them coming back
Has a pulse on active client projects and deliverables, ensuring employees understand and are executing towards deadlines and meeting financial markers.
Drives content development or production initiatives for associated campaigns, as needed
Build client confidence in agency services
Perform essential duties as assigned from time to time to meet changing needs of the agency
Maintains strong time management, organization, and prioritization skills in order to complete multiple client asks and deliverables in a timely manner
Analyze data to understand campaign effectiveness, improve spend effectiveness, etc. in order to make strategic changes to meet client's business goals
Presents new ideas to improve performance across TSL client accounts and internal processes
Assists with effectively organizing ideas and concepts through tools such as quarterly Trend Reports
Audits and evaluates competitors' social media efforts on a regular basis
Stays up-to-date with industry trends in both social and digital spheres; shares insights with team members on a regular basis
Contributes to internal training content in the form of lessons/How-To's, and POV requests, as assigned
Ensures all content distribution activities are coordinated across all necessary social channels
Provide motivation and guidance for the team on client projects and deliverables.
Nurture internal team relations, encouraging creativity and collaboration. Connect and challenge direct reports in order to grow in their career development.
Possesses strong self-accountability and motivation in order to drive towards exceptional work and contribute to agency work
Skills Knowledge and Expertise
Bachelor's Degree in Journalism, English, Public Relations, Marketing or related communications field
Stellar writing, editing, and proofreading skills - writing samples required
Ability to interpret and explain social media metrics and trends
Well organized, strong time management and prioritization skills
Ability to work independently and take initiative
3+ years experience in Marketing, Communications, Social Media specific areas
Experience with Apple (Keynote, Pages, Numbers)
Effective presentation skills
Proficient in MS Office software and G suite
Is a problem solver, solution orientated, takes initiative, and can communicate through change
Maintains confidentiality with business relations, personnel matters, and proprietary matters
Benefits
Medical + Dental Insurance
Health Savings Accounts (HSA)
401K Retirement
Short-term, Long-term disability, and Life Insurance
PTO
Summer Hours and Flexible Work
Technology Enablement
Pet-Friendly Office
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