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    Director of Integrated Marketing - New York, United States - Summer Health

    Summer Health
    Summer Health New York, United States

    2 weeks ago

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    Description

    Job Description

    Job DescriptionWho we are

    Summer Health is on a mission to raise the healthiest generation by improving health outcomes for millions of children. We believe that every family and child deserves quick, reliable access to pediatric care when they need it most.

    Summer Health is the first step and ongoing tool for anyone navigating health concerns, offering timely text access to high-quality healthcare professionals who provide expert answers and reliable advice over text.

    Our investors include Sequoia, Lux, 7wire Ventures, Chelsea Clinton's Metrodora Capital, Box Group and many more.

    Job Description

    As our Marketing Lead, will be a core part of the team at Summer Health and will oversee the marketing function for the business. You will lead, oversee and execute all aspects of the company's marketing strategy and initiatives, including growth, brand strategy, community, content, partnerships, performance, lifecycle, analytics and social marketing. You will be responsible for expanding upon our existing brand identity. You will partner closely with the broader organization to engage new and existing members. You will also support growth by building a strategic marketing agenda across paid, owned and earned channels. This is a full-stack marketing role that requires both strategy and execution, while fostering a spirit of shared mission and purpose.

    What you'll do

    • Lead the development of the brand and our positioning in the market by building a nuanced understanding of our consumers and their needs
    • Define our content programming and community agenda, elevating the right stories to the right audiences across various marketing mediums
    • Drive ROI-positive go-to-market strategies across paid, owned and earned channels to drive new user growth
    • Manage a team of content, social media, paid marketing and other individual contributors who are a mix of full time and part time
    • Define and implement lifecycle marketing strategies that nurture retention through engagement and personalization
    • Drive decisions rooted in data and distribute key marketing analyses for the business
    • Partner closely with the product team on market and customer user research to inform business, product and marketing strategy
    • Collaborate and foster a true partner relationship between marketing and the broader organization

    Required skills

    • Customer obsession: you understand our customers intimately.
    • 8+ years in marketing with at least 3 years at an early-stage startup or hyper-growth company
    • A proven leader with at least 3 years of management experience, plus a track record of building and nurturing high-performing teams
    • A structured thinker, with demonstrated ability to design and execute growth and marketing strategies that scale and leveraging brand as a business growth lever
    • Exposure to many facets of marketing: brand, product, growth, lifecycle, PR/comms, community, social, etc.
    • Strong grasp of consumer insights and a customer-centric mindset. Desire to understand the members' motivations and customer experience
    • Strong understanding of when and how to work with freelancers and agencies to get the best output (and when to bring work in-house)
    • A data-driven mindset focused on setting, measuring, and attaining KPIs
    • A natural collaborator and clear communicator who seeks out feedback and ideas from team members
    We've got you covered
    • Competitive base salary. Compensation offered for this role will be based on multiple factors like experience and expertise.
    • Equity compensation. All of our offers include meaningful stock options.
    • Non-accrual PTO. Take time off whenever you need it.
    • Medical insurance. We cover 75% of your premium and 50% of your dependents' premiums.
    • Dental and vision insurance. We cover 100% of the premium for you and dependents.
    • One Medical membership. One Medical is a members-only medical concierge platform accessible to all of our employees free of charge.
    • Retirement 401(k). Save for retirement through our plan through Slavic.
    • Workstation setup. We offer a one-time $250 stipend to make sure you can create a work environment that supports your unique needs.
    • Monthly book club lunches. Reimburse monthly audible + lunch of your choice each month and enjoy it over Zoom with your lovely colleagues while discussing the book of the month.
    • Parental leave. Twelve weeks of paid leave after 1 year at the company.
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