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    Product Marketing Specialist/Mgr - San Francisco, United States - Adobe

    Adobe
    Adobe San Francisco, United States

    1 week ago

    Default job background
    Full time
    Description

    Our Company

    Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

    We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

    We are seeking a highly skilled and dynamic Senior Product Marketing Manager to drive our business goals and spearhead our go-to-market strategy for AEM Forms. In this role, you will collaborate closely with product teams to shape the product roadmap and align priorities with overarching business objectives.

    Responsibilities:

  • Define and execute comprehensive go-to-market strategies to achieve business objectives.
  • Collaborate with product teams to develop and refine the product roadmap and drive customer value.
  • Take ownership of business initiatives, including long-term strategic planning, identifying areas for growth, analyzing Total Addressable Market (TAM) opportunities, and delivering Quarterly Business Reviews (QBRs).
  • Develop compelling customer-facing content, including presentations, blogs, and webinars, showcasing exceptional communication skills tailored to diverse audiences, such as executives, analysts, customers, field sales, partners, and cross-functional teams.
  • Lead cross-functional collaboration with teams such as campaign marketing, pricing and packaging, finance, and business planning to ensure successful product launches and attainment of business growth targets.

    • Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Proven track record of successful product marketing experience, with a focus on defining and executing go-to-market strategies. Enterprise software experience preferred.
  • Strong analytical skills, with the ability to leverage data to identify growth opportunities and analyze business/ market trends.
  • Excellent communication and presentation skills, with the ability to engage and influence diverse stakeholders.
  • Experience leading cross-functional teams and collaborating with departments such as campaign marketing, pricing and packaging, finance, and business planning.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Candidate should be resourceful, proactive and creative to drive business growth for AEM Forms.
    • Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $117,900 -- $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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