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    Manager, Marketing Retention - San Jose, United States - McAfee

    McAfee
    McAfee San Jose, United States

    4 days ago

    Default job background
    Full time
    Description


    Role Overview:

    As a critical member of the McAfee retention team, you will be responsible for driving growth through data-driven experimentation, and optimization. This person will report to the Director of Marketing and work closely with them to identify opportunities for strategic product value, lead campaigns and strategic initiatives to improve customer retention and experience. This person will work with marketing specialists and other cross functional partners through the day-to-day execution of testing, analytics, creative, campaign launches for key customer segment prioritized as one of the top growth levers for the company.

    This is a remote position based in either the United States or Canada. We will only consider candidates in the United States or Canada and are not offering relocation assistance at this time.


    Job Description:

    About the role:

    • You'll work as part of a global team to develop, enhance and drive execution of business strategies designed to increase growth, minimize churn and maximize retention across all phases of the post-activation customer lifecycle
    • Deliver against a quarterly and annual plan with both a booking and units target
    • Follow the mental model of Data to Information, Information to Insights, Insights to Action to make informed decisions about your market using strong business acumen, analytical thinking and critical decision-making
    • Lead creative optimization of the user flow through constant testing to improve customer experience with focus on key monetization opportunities
    • Identify unmet customer needs and craft a solution to fulfill that need in service of minimizing the likelihood of customer churn through delivering value and a positive customer experience

    About you:

    • You have at least 10+ years of professional experience
    • Analytical problem solver comfortable using data and business acumen to guide decisions using tools such as Adobe Analytics, Tableau, Google Analytics
    • E-Commerce background with familiarity of the principles of conversion rate optimization
    • Familiarity with design, multivariate or A/B testing, use of dashboards to analyze data strongly preferred
    • Digital marketing experience with consumer customer lifecycle strongly preferred
    • Experience with consumer subscription business strongly preferred
    • Demonstrated leading numerous initiatives to improve customer experience and improve retention KPIs
    • Proven ability to drive multiple high-profile initiatives in a fast-paced, innovative environment
    • Strong interpersonal communication skills to develop key relationships and influence teams to accomplish objectives

    #LI-Remote

    Accommodations:

    McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email.

    Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.

    McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis.

    Posting Statement:

    McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

    The starting pay range for this position is $109,240.00-$179, McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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