- Develop and implement comprehensive content strategies based on different user personas and market trends that align with business objectives
- Collaborate cross-functionally with internal teams, including marketing, design, and product development, to coordinate content initiatives and ensure cohesive brand storytelling across all channels and touchpoints
- Conduct research to identify relevant content topics and emerging trends, utilizing data-driven insights to inform content ideation and development processes
- Define the content focus areas and themes through an analysis of audience preferences, competitive landscape, and keyword research, ensuring content resonates with the target audience and drives engagement
- Create detailed content briefs outlining project objectives, target audience, key messaging, and style guidelines, facilitating effective collaboration with content creates and ensuring deliverables meet quality standards and brand consistency requirements
- Drive organic search engine performance and company KPIs by managing, enhancing, and tracking website and content metrics such as traffic reports, keyword rankings, click-through rates, and conversions
- Proficiently manage end-to-end content projects, collaborating closely with diverse stakeholders to ensure seamless delivery of website and mobile app content
- Develop and execute strategies for premium content offerings to drive revenue growth and enhance app engagement
- Enhance online visibility and broaden content reach by strategically sharing and repurposing existing content
- Strategically source and secure high-quality editorial backlinks to strengthen website authority
- Minimum of 3-5 years of experience in running successful content strategies
- BA or BS required
- Proficiency in SEO strategies and techniques to increase organic traffic and improve search rankings
- Excellent communication skills both verbal and written
- Strong analytical skills to interpret website traffic data, identify trends and make data-driven decisions to optimize content performance
- A highly creative person to develop unique and impactful content ideas that resonate with our target audience
- Experience with social media marketing and content distribution strategies to amplify reach
- Well-organized with attention to details
- Team player with an all-hands-on-deck attitude and an entrepreneurial mindset
- Proficient writing and editing skills and proven ability to optimize content with business objectives in mind
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Content Manager - Willowbrook, United States - Easy Healthcare Corporation | easy@Home, Premom
Description
Easy Healthcare Corporation
Were seeking an experienced content manager to join our dynamic Marketing team. This role involves familiarizing oneself with all aspects of the app, brand, and industry landscape to craft targeted content that boosts organic traffic, strengthens user engagement, and drives revenue growth. Your expertise will shape targeted strategies, ensuring seamless content delivery across multiple platforms and mediums.
This is a full-time position.
Company Introduction
Easy Healthcare Corporation is revolutionizing the way women take control of their reproductive health.
Through their unique digital solution, Premom Fertility App, they have created an innovative and affordable option for women to get pregnant quickly and naturally. Premom has been the #1 Digital Ovulation Reader in both the Apple App Store and Google Play Store and has been recognized for its several game-changing innovations. It was the first App to offer an intelligent reader of home ovulation tests in an app and the first to offer a data-based virtual consultation program.
Since it was launched in late 2017, Premom has served millions of women all over the world. Easy Healthcare Corporation has also created the brand, , which has been a best seller at in the ovulation test category for the past 7 consecutive years. Notably, it has been the best seller in the Drug Test Category during the same period.
Easy Healthcare has developed a proprietary algorithm that allows the Premom App to read ovulation tests and digitize womens hormone levels, empowering them to take charge of their fertility health, whether they are trying to conceive or trying to avoid pregnancy.
Under the brand, they have housed multiple home-use tests and devices that empower people to easily manage their health at home.
In addition to Premom, Easy Healthcare Corporation offers the Sweetie Song Fetal Doppler, which helps pregnant women monitor their unborn babys heartbeat and has been used by top-tier hospitals in the US for prenatal monitoring.
With their innovative products and unique digital solutions, Easy Healthcare Corporation is making healthcare easier and more accessible.
Having successfully served millions of customers across the North American and European markets, Easy Healthcare Corporation is now expanding its reach to more international markets to ensure that more people around the world can benefit from our affordable and track-proven solutions.
Responsibilities
Requirements and skills