- Developing and implementing marketing campaigns to promote the Vector products and brand
- Collaborate with product lines, sales, and marketing to coordinate marketing programs and brand awareness initiatives
- Plan and execute outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
- Lead, plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events; (including promotional plan)
- Plan and execute initiatives to reach the target audience through appropriate channels (digital marketing, social media, e-mail, ads, etc.)
- Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Monitor Vector's competitors concerning their market development strategies and key messaging.
- Undertake and implement individual tasks of a marketing plan as assigned
- Automotive industry marketing experience (OEM, or supplier base experience, exposure, or interaction)
- Technology industry experience (Software is a plus)
- Bachelor's degree in marketing, Communications or equivalent
- Must have a minimum of five years marketing experience
- Excellent verbal and written communication skills
- Ability to transfer descriptive feature and function messages/presentations (etc.) from Local Product Line into target group relevant use case and benefit messaging
- Excellent analytical skills
- Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
- Proficient computer skills, including Office 365, MS Teams, marketing software (Adobe Creative Suite) and applications (Typo3, Web analytics, CRM,)
- Experience with video production and editing using applications such as Adobe Premiere
- Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/Social Media and Google Ads) and market research methods
- Demonstrable experience with social media marketing campaigns that have generated measurable results
- Demonstrable experience in marketing data analytics and tools, including Power BI
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Marketing Expert - Novi, United States - VECTOR North America
Description
Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software market or similar and should have a background in the marketing of technologies that require explanation, especially software.
Position Description:
Key Qualifications:
Vector offers a competitive Total Rewards package. This is an excellent opportunity for the right person.
EOE-Disabled and Veterans
