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    Marketing Expert - Novi, United States - Vector North America, Inc.

    Vector North America, Inc.
    Vector North America, Inc. Novi, United States

    1 week ago

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    Description

    Job Description

    Job Description

    Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software market or similar and should have a background in the marketing of technologies that require explanation, especially software.

    Position Description:

    • Developing and implementing marketing campaigns to promote the Vector products and brand
    • Collaborate with product lines, sales, and marketing to coordinate marketing programs and brand awareness initiatives
    • Plan and execute outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
    • Lead, plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events; (including promotional plan)
    • Plan and execute initiatives to reach the target audience through appropriate channels (digital marketing, social media, e-mail, ads, etc.)
    • Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
    • Monitor Vector's competitors concerning their market development strategies and key messaging.
    • Undertake and implement individual tasks of a marketing plan as assigned

    Requirements

    Key Qualifications:
    • Automotive industry marketing experience (OEM, or supplier base experience, exposure, or interaction)
    • Technology industry experience (Software is a plus)
    • Bachelor's degree in marketing, Communications or equivalent
    • Must have a minimum of five years marketing experience
    • Excellent verbal and written communication skills
    • Ability to transfer descriptive feature and function messages/presentations (etc.) from Local Product Line into target group relevant use case and benefit messaging
    Preferred Qualifications:
    • Excellent analytical skills
    • Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
    • Proficient computer skills, including Office 365, MS Teams, marketing software (Adobe Creative Suite) and applications (Typo3, Web analytics, CRM,)
    • Experience with video production and editing using applications such as Adobe Premiere
    • Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/Social Media and Google Ads) and market research methods
    • Demonstrable experience with social media marketing campaigns that have generated measurable results
    • Demonstrable experience in marketing data analytics and tools, including Power BI

    Benefits

    Vector offers a competitive Total Rewards package. This is an excellent opportunity for the right person.

    EOE—Disabled and Veterans

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