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    Retail Marketing Manager, Amazon - Santa Barbara, United States - Sonos

    Sonos
    Sonos Santa Barbara, United States

    3 weeks ago

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    Description


    At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other.

    As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

    We are seeking a results-driven and highly motivated Retail Marketing Manager, Amazon to join our team.

    As a key member of our Americas Retail Marketing team , you will be responsible for planning, executing, and optimizing marketing strategies and campaigns to drive sales and enhance the customer shopping experience on the Amazon retail platform.

    If you are a creative thinker with a strong analytical mindset and a passion for e-commerce, we want to hear from you.

    This role can be done from home Building the world's leading sound experience starts with the experience we provide for our people.


    That's why we've been distributed from the start:

    initially between offices in Boston & Santa Barbara, and now with additional offices in Seattle, San Francisco & Paris.

    This role can be done from anywhere in the United States - any of our offices, or remotely from home.

    It's about impact, not location.

    What You'll Do Marketing Strategy Development:
    Develop and execute comprehensive retail marketing strategies on Amazon, aligning them with overall business goals and objectives


    Product Promotion:
    Create and manage product promotion campaigns, including discounts, coupons, and bundle offers, to increase product visibility and sales


    Content Optimization:
    Ensure product listings are optimized with compelling product descriptions, images, and keywords to improve search rankings and conversion rates


    Advertising Campaigns:
    Plan and manage Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to maximize visibility and revenue


    Competitive Analysis:
    Monitor and analyze competitors' activities, prices, and trends to identify opportunities and threats in the market


    Data Analysis:
    Use data-driven insights to assess marketing performance and make informed decisions to optimize campaigns and increase ROI


    Inventory Management:
    Collaborate and partner with the supply chain and account lead to ensure proper stock levels and timely inventory turnover


    Customer Engagement:
    Develop strategies for enhancing customer engagement, loyalty, and retention, including email marketing, reviews management, and customer feedback


    Collaboration:
    Collaborate with cross-functional teams, such as sales, product management, and design, to develop and implement marketing initiatives


    Budget Management:
    Manage marketing budgets effectively, making data-driven decisions to allocate resources for maximum impact


    Vendor Management:
    Manage, plan and collaborate with external vendors in a timely and effective manner.

    What You'll Need Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.

    If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.


    Basic Qualifications:
    4-7 years of experience in e-commerce marketing, preferably on Amazon. Strong understanding of Amazon's retail platform, policies, and algorithms. Bachelor's degree in Marketing, Business, or relative industry experience. Proficiency in data analysis and marketing tools, including Amazon Seller Central, Amazon Marketing Cloud, Google Analytics, and Microsoft Excel. Knowledge of SEO, PPC advertising, and content optimization. Familiarity with e-commerce trends and best practices.


    Preferred Qualifications:
    Master's degree in Marketing, Business, or relative industry experience. Excellent written and verbal
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